We are looking for a commercially minded Marketing Manager to lead the marketing function of a growing consumer-focused business.
This is a hands-on role for someone who can turn business objectives into marketing strategies, lead campaign execution, acquire new customers and use performance data to optimise results.
Key Responsibilities
- Lead and develop a small marketing team across paid advertising, social media and creative.
- Develop and execute integrated marketing strategies focused on customer acquisition and business growth.
- Translate business objectives into clear marketing plans, campaigns and KPIs.
- Oversee digital, social, content and offline marketing activities.
- Monitor campaign performance, customer acquisition, conversion and ROI/ROAS.
- Analyse results and optimise campaigns, budgets and channels to improve performance.
- Work closely with Sales and leadership to align marketing activities with business objectives.
- Identify new opportunities to strengthen customer acquisition and marketing effectiveness.
Requirements
- 5+ years of relevant marketing experience, with Marketing Manager or similar experience preferred.
- Strong understanding of digital marketing, customer acquisition and campaign management.
- Proven experience owning campaigns from strategy and planning through to execution, measurement and optimisation.
- Commercially minded, with the ability to connect marketing activities to customer and business outcomes.
- Comfortable with marketing KPIs such as ROAS, conversion, acquisition and campaign ROI.
- Experience managing marketing budgets and/or marketing teams.
- Strong analytical, communication and stakeholder management skills.
- Able to work independently, take ownership and turn ideas into measurable results.
Good to Have
- E-commerce / retail / consumer brand experience
- Paid social / digital advertising
- Shopify, Google or Meta
- SEO / SEM / CRO
- Social media, content or KOL/creator marketing
- Agency / vendor management
Interested candidates are encouraged to submit their resumes outlining their relevant experience and achievements to sherriyang(@)************* or click apply!
**We regret to inform that only shortlisted candidates would be notified**
EA License No: 04C3537
EA Personnel No: R22106683
EA Personnel Name: Yang Hui Shan, Sherri