- Yishun North Region (Singapore) Singapore
CULINA PTE. LTD. Hiring! Full Time Sales Merchandiser in North Region (Singapore), Earn up to SGD 2,800 - Ricebowl
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Job Description
Responsibilities
Company Overview
Culina, part of COMO Group since 2012, is a leading food and beverage distributor in Singapore, specializing in premium meats, seafood, wines, and gourmet produce. We supply hotels, restaurants, retail stores, and supermarkets with quality products sourced globally.
Job Summary
The Sales Merchandiser recommends and takes sales orders, replenishes stocks, and builds strong relationships with retail outlet staff. They execute product distribution and sales programs to meet monthly targets, recruit promoters, attend meetings, and support promotions and events.
Responsibilities
Visit assigned Supermarket/Minimart outlets daily to provide excellent service and build customer rapport to secure product orders
Merchandize agency products, ensuring core SKUs are stocked according to market share or planogram in home bays, chillers, and secondary displays
Coordinate with internal and external teams to manage product ordering efficiently
Set up promotional displays promptly and update POS and pricing materials in designated promo areas
Monitor sales and apply FIFO methods to maintain product freshness and minimize near-expiry stock returns
Report regularly on sales performance, store and display issues, and competitor activities to Sales Representatives
Assist Management Team with distribution audits and perform ad hoc duties as needed
Support promotion and event setups when required
Deliver excellent service to assigned accounts and maintain goodwill with store-level customers
Collect and relay market feedback to relevant teams
Required competencies and certifications
Able to work on alternate Saturdays (5.25 days)
Preferred competencies and qualifications
Minimum 'O' or 'N' level certification
At least 1 year of experience in the F&B industry
Background in Merchandising, Sales, or related fields preferred
Established in 1994, and part of COMO Group since 2012, Culina is a leading food and beverage distributor and winner of World Gourmet Summit Awards of Excellence.
Culina has been inspiring professional chefs and novice cooks with our extensive range of fresh quality food, carefully and expertly sourced from around the globe.
As a well-established distributor and importer, we specialise in premium cuts of meat, imported fish and seafood, old and new world wines, as well as a diverse selection of top-notch produce from France, Australia, New Zealand, Italy and beyond.
Our exquisite products are also made available to the consumers at our own retail stores and selected supermarkets across Singapore.
We continue to maintain our hallmarks of quality, service and integrity. Our international team of culinary aficionados endeavours to search for the best food the world has to offer. We anticipate and manage food trends, optimise purchasing and supply chain capabilities to make available and accessible these quality products, under food-safe and hygienic conditions.
We have a penchant for producers who share the same philosophy and commitment to quality and food safety. Since day one, our company has carved solid partnerships with a bevy of top brands.
Today, with our meticulously curated portfolio of gastronomic treasures, our reputation as a leading food and beverage player is publicly affirmed by trade professionals and consumers voted industry awards.
Culina, part of COMO Group since 2012, is a leading food and beverage distributor in Singapore, specializing in premium meats, seafood, wines, and gourmet produce. We supply hotels, restaurants, retail stores, and supermarkets with quality products sourced globally.
Job Summary
The Sales Merchandiser recommends and takes sales orders, replenishes stocks, and builds strong relationships with retail outlet staff. They execute product distribution and sales programs to meet monthly targets, recruit promoters, attend meetings, and support promotions and events.
Responsibilities
Visit assigned Supermarket/Minimart outlets daily to provide excellent service and build customer rapport to secure product orders
Merchandize agency products, ensuring core SKUs are stocked according to market share or planogram in home bays, chillers, and secondary displays
Coordinate with internal and external teams to manage product ordering efficiently
Set up promotional displays promptly and update POS and pricing materials in designated promo areas
Monitor sales and apply FIFO methods to maintain product freshness and minimize near-expiry stock returns
Report regularly on sales performance, store and display issues, and competitor activities to Sales Representatives
Assist Management Team with distribution audits and perform ad hoc duties as needed
Support promotion and event setups when required
Deliver excellent service to assigned accounts and maintain goodwill with store-level customers
Collect and relay market feedback to relevant teams
Required competencies and certifications
Able to work on alternate Saturdays (5.25 days)
Preferred competencies and qualifications
Minimum 'O' or 'N' level certification
At least 1 year of experience in the F&B industry
Background in Merchandising, Sales, or related fields preferred
Established in 1994, and part of COMO Group since 2012, Culina is a leading food and beverage distributor and winner of World Gourmet Summit Awards of Excellence.
Culina has been inspiring professional chefs and novice cooks with our extensive range of fresh quality food, carefully and expertly sourced from around the globe.
As a well-established distributor and importer, we specialise in premium cuts of meat, imported fish and seafood, old and new world wines, as well as a diverse selection of top-notch produce from France, Australia, New Zealand, Italy and beyond.
Our exquisite products are also made available to the consumers at our own retail stores and selected supermarkets across Singapore.
We continue to maintain our hallmarks of quality, service and integrity. Our international team of culinary aficionados endeavours to search for the best food the world has to offer. We anticipate and manage food trends, optimise purchasing and supply chain capabilities to make available and accessible these quality products, under food-safe and hygienic conditions.
We have a penchant for producers who share the same philosophy and commitment to quality and food safety. Since day one, our company has carved solid partnerships with a bevy of top brands.
Today, with our meticulously curated portfolio of gastronomic treasures, our reputation as a leading food and beverage player is publicly affirmed by trade professionals and consumers voted industry awards.
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