LA Holidays Travel & Tour Hiring! Full Time Campaign - Brand Executive in Johor - Ricebowl

1. Campaign Planning & Management

• Plan and manage monthly and quarterly marketing campaigns.

• Define campaign objectives, target audiences, key messages, and execution strategies.

• Ensure all campaigns align with the company's goals and brand positioning.

2. Strategic Marketing Planning                   

• Identify market opportunities and business growth potential.

• Propose new marketing initiatives and promotional strategies.

• Develop long-term, sustainable marketing strategies rather than one-off campaigns.

3. Brand Development

• Strengthen LA Holidays' brand positioning among students and travelers.

• Identify opportunities to increase brand awareness and customer engagement.

• Ensure all marketing content remains consistent with the company's brand identity and guidelines.

4. Market Research & Consumer Insights

• Monitor competitors' activities and industry trends.

• Analyze customer feedback, reviews, and social media engagement.

• Identify customer pain points and uncover new marketing opportunities.

5. Performance Tracking & Reporting

• Track and analyze campaign KPIs.

• Evaluate marketing campaign effectiveness.

• Prepare and submit monthly marketing performance reports.

• Recommend improvements and optimization strategies based on data analysis.

6. Cross-Department Collaboration

• Work closely with the Content & Creative Lead.

• Coordinate with Operations and Customer Service departments when necessary.

Requirement :

• Bachelor of Marketing, Integrated Marketing Communications, or Mass Communication or any related field

• Minimum 2 years' working experience in the marketing field

• Experience in managing marketing campaigns, events, and branding initiatives

• Excellent communication, leadership, and project management skills

• Able to speak Mandarin is an advantage