Softwell Hiring! Full Time Brand Marketing Manager in Federal Territory, Earn up to MYR 7,000 - Ricebowl

Responsibilities:

• Omnichannel Strategy & AEO: Develop and implement comprehensive digital

marketing strategies with a heavy emphasis on Answer Engine Optimization (AEO) and

Generative Engine Optimization (GEO). Ensure our brand and client IPs are accurately

represented and cited across AI-driven search environments (e.g., Google AI Overviews,

Perplexity, ChatGPT, Gemini).

• "Answer-First" Content Creation: Create highly engaging, easily extractable content

(text, images, video) across digital channels. Restructure existing and new content into

clear, authoritative formats that Large Language Models (LLMs) and answer engines can

easily parse and quote.

• Social Media & Community Authority: Manage and optimize our social media

presence (LinkedIn, Facebook, Instagram). Leverage social listening to capture the voice

of the customer, using user-generated sentiment to inform content strategies that AI

engines prioritize.

•  IP & Entity Building: Assist in developing and managing company and client

intellectual property (IP). Build strong "entity authority" signals across the web so AI

models recognize our brand as a credible, top-tier source in the web development and

marketing space.

• Next-Gen Analytics: Monitor traditional KPIs alongside modern AI discoverability

metrics (e.g., share of answers, citation frequency, brand sentiment in AI responses) to

measure campaign effectiveness and pivot strategies.

• Cross-Functional Collaboration: Partner closely with our sales and web development

teams to ensure a cohesive strategy. Work with developers to implement technical AEO

necessities, such as Schema markup and structured data, to bridge marketing content

with technical execution.

•  Trend Forecasting: Stay on the cutting edge of digital marketing, agentic AI workflows,

and algorithm shifts, translating these rapid changes into actionable marketing

playbooks.