Astaka Padu Hiring! Full Time E-Commerce Manager in Johor, Earn up to MYR 8,000 - Ricebowl

About Us

Astaka Padu is a premier integrated property developer and investment group with a reputation for defining skylines and setting new benchmarks in excellence.

As part of our diversification strategy, we are expanding into the health-tech industry, introducing innovative health-tech and hygiene solutions designed for residential and commercial markets in Malaysia and Singapore.

About the Role

Based in Johor, Malaysia, the E-Commerce Manager will be responsible for leading and growing the company’s overall e-commerce business across Malaysia and Singapore.

The role will own the end-to-end online business, including e-commerce sales, marketplace operations, D2C website performance, digital marketing campaigns, customer acquisition, online customer experience and overall channel profitability.

The E-Commerce Manager will lead the e-commerce team and manage external agencies and partners, while working closely with internal teams including marketing, operations, supply chain, logistics and finance.

This is a hands-on management role, particularly during the early stage of the business, requiring both strategic planning and strong execution capabilities.

Key Responsibilities

1. E-Commerce Strategy & Revenue Growth

• Develop and execute the overall e-commerce strategy for Malaysia and Singapore.
• Own online revenue targets, sales growth and overall e-commerce channel performance.
• Identify opportunities to increase traffic, conversion rates, average order value and customer retention.
• Develop channel strategies across marketplaces, D2C website and other relevant online sales channels.
• Monitor online sales performance and recommend initiatives to drive sustainable growth.

2. Marketplace Management

• Lead and oversee the company’s presence across major e-commerce marketplaces including Shopee, Lazada, TikTok Shop and other relevant platforms.
• Manage marketplace strategy including product listings, pricing, promotions, vouchers, campaign participation and merchandising.
• Ensure product information, images, descriptions, pricing and stock availability are accurate and consistently maintained.
• Monitor marketplace performance, store ratings, customer reviews and platform health.
• Identify opportunities to improve marketplace ranking, traffic and conversion.

3. D2C Website Management

• Lead the commercial management of the company’s direct-to-consumer website for Malaysia and Singapore.
• Oversee product listings, pricing, promotions, landing pages, checkout experience and overall online customer journey.
• Work with website developers and agencies to continuously improve website usability, conversion and performance.
• Monitor website traffic, customer behaviour and sales performance.
• Ensure website content and product information remain current and aligned with the brand.

4. Digital Marketing & E-Commerce Campaign Management

• Develop and manage annual, quarterly and monthly e-commerce marketing calendars.
• Plan and lead online campaigns including product launches, festive promotions, marketplace mega campaigns and tactical sales initiatives.
• Manage campaigns across marketplaces, company website, Meta, Google, TikTok and other relevant digital channels.
• Develop promotional mechanics including bundles, vouchers, discounts, free gifts and other conversion-driving initiatives.
• Manage and control the digital marketing budget to achieve agreed commercial objectives.
• Oversee paid media agencies and optimise campaigns based on traffic, conversion, customer acquisition cost, ROAS and sales performance.
• Manage influencer, KOL, affiliate and social-commerce initiatives where relevant.
• Conduct post-campaign performance reviews and apply learnings to future campaigns.

5. Social Media & Online Brand Management

• Manage the company’s social media strategy across relevant platforms.
• Oversee social media content calendars, campaign messaging and content development.
• Coordinate with internal teams, creative agencies, influencers and content partners.
• Ensure social media activities support brand awareness, customer engagement and e-commerce conversion.
• Monitor customer engagement, online sentiment and competitor activities.

6. Customer Experience & Customer Service Management

• Manage the overall online customer service function across marketplaces, website, social media, WhatsApp and other relevant channels.
• Establish customer service standards, response guidelines and escalation procedures.
• Monitor customer response time, service quality, reviews, ratings, complaints, returns and warranty-related enquiries.
• Ensure customer issues are resolved professionally and promptly.
• Analyse customer feedback and identify recurring issues or opportunities to improve the customer journey.
• Work closely with relevant internal teams to continuously improve customer satisfaction.

7. CRM, Retention & Customer Database

• Develop customer relationship management and retention strategies.
• Plan remarketing, database marketing and customer re-engagement initiatives.
• Identify opportunities to increase repeat purchase, cross-selling and customer lifetime value.
• Manage customer database segmentation and targeted communication initiatives where applicable.
• Use customer behaviour and purchase data to improve marketing effectiveness.

8. Pricing, Promotions & E-Commerce Profitability

• Monitor product pricing, promotional spend, marketplace fees, advertising costs and channel margins.
• Ensure campaigns and promotions support both revenue growth and sustainable profitability.
• Analyse the financial performance of different online channels and campaigns.
• Work closely with finance and management to evaluate promotional effectiveness and channel profitability.
• Recommend pricing and promotional strategies based on market trends, competitor activities and business objectives.

9. Order Fulfilment & Inventory Coordination

• Work closely with operations, warehouse, logistics and fulfilment partners to ensure smooth order processing and delivery.
• Prepare sales forecasts by product and channel to support inventory and purchasing planning.
• Monitor stock availability and identify potential stock-out or overstock risks.
• Coordinate the resolution of delivery, return, refund and fulfilment-related issues.
• Ensure operational processes support a smooth end-to-end customer experience.

10. Data Analytics & Performance Reporting

• Track and analyse key e-commerce KPIs including revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, repeat purchase rate and customer satisfaction.
• Prepare regular e-commerce performance reports for management.
• Analyse customer, marketplace and campaign data to identify growth opportunities.
• Develop actionable recommendations based on performance trends and market insights.

11. Team Leadership

• Lead, manage and develop the e-commerce team.
• Set clear KPIs, responsibilities and performance expectations for team members.
• Provide coaching, guidance and development opportunities.
• Build efficient workflows and operating procedures across e-commerce, marketing and customer service functions.
• Foster a commercially driven, customer-focused and collaborative working culture.

12. Agency & Partner Management

• Manage digital marketing agencies, creative agencies, marketplace partners, fulfilment providers, website vendors and other external service providers.
• Establish clear performance expectations and deliverables.
• Monitor agency and vendor performance against agreed KPIs and budgets.
• Ensure external partners support the company’s commercial and brand objectives.

Requirements

• Bachelor’s Degree in Business, Marketing, E-Commerce or a related field.
• Minimum 4–6 years of relevant experience in e-commerce, digital commerce, online retail or related roles.
• Proven experience managing e-commerce businesses and achieving online sales targets.
• Proven hands-on experience independently managing at least one major marketplace such as Shopee, Lazada or TikTok Shop.
• Strong understanding of marketplace operations, campaigns, merchandising and platform performance.
• Experience managing D2C websites or online stores.
• Experience with Shopify, WooCommerce or comparable e-commerce platforms would be an advantage.
• Strong understanding of digital marketing including Meta Ads, Google Ads, TikTok Ads and performance marketing.
• Experience managing digital marketing budgets and external agencies.
• Strong understanding of e-commerce metrics including conversion rate, CAC, ROAS, AOV and channel profitability.
• Experience managing online marketing campaigns, promotions and product launches.
• Experience overseeing social media and digital content activities.
• Experience managing customer service or online customer experience functions.
• Understanding of order fulfilment, inventory planning, logistics, returns and refunds.
• Strong analytical, commercial and problem-solving skills.
• Strong leadership and stakeholder-management capabilities.
• Experience managing and developing a team.
• Regional exposure to both Malaysia and Singapore e-commerce markets is highly preferred.
• Experience in consumer electronics, home appliances, lighting, health-tech, FMCG or other consumer-facing industries would be an advantage.
• Results-driven, commercially minded and comfortable operating in a fast-growing business environment.
• Willing to remain hands-on when required, particularly during the initial business-building stage.
• Based in Johor and willing to travel within Malaysia and Singapore when required.

Pay: RM6,500.00 - RM8,000.00 per month

Benefits:

• Additional leave
• Health insurance
• Maternity leave
• Opportunities for promotion

Work Location: Hybrid remote in Johor Bahru