- Kuala Lumpur, Kuala Lumpur Kuala Lumpur WP Kuala Lumpur Malaysia
Working Location
Job Description
Responsibilities
Develop and execute comprehensive content strategies and monthly content calendars across Facebook, Instagram, TikTok, LinkedIn, and other digital platforms to drive brand awareness, audience growth, and engagement.
Lead the ideation, planning, scripting, and production of creative, engaging, and trend-driven content aligned with the company's marketing objectives and brand identity.
Plan and manage integrated digital marketing campaigns, introducing innovative and data-driven creative concepts to maximize campaign performance.
Analyse content performance using social media insights and analytics tools, providing recommendations to optimize reach, engagement, and conversions.
Stay updated with social media trends, emerging platforms, consumer behaviour, and competitor activities to identify new content opportunities.
Collaborate closely with designers, videographers, photographers, and the marketing team to ensure high-quality and consistent content execution.
Manage end-to-end content production, including copywriting, scriptwriting, video planning, shooting coordination, and publishing schedules.
Ensure all content aligns with the company's brand guidelines, marketing objectives, and communication standards.
Support product launches, promotional campaigns, retail events, and employer branding initiatives through compelling digital content.
Mentor and provide guidance to junior content creators or interns while contributing to continuous improvement of the content creation process.
Bachelor's Degree or Diploma in Marketing, Mass Communication, Digital Media, Journalism, or a related field.
Minimum 3–5 years of experience in content creation, social media marketing, or digital marketing, preferably in retail, fashion, lifestyle, or e-commerce.
Proven experience creating viral or high-performing content for TikTok, Instagram Reels, Facebook, and other social platforms.
Strong copywriting, storytelling, and creative conceptualization skills.
Familiarity with content analytics and social media performance metrics.
Creative, trendy, highly motivated and proactive with an analytical mind is a must.
Able to manage multiple projects simultaneously and work effectively under tight deadlines.
Possess excellent English written, verbal communication & presentation skills
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