SOCIAL MEDIA CONTENT CREATOR
Company: NextMed Clinic Group
Industry: Medical Aesthetics, Skin, Wellness & Healthcare
Position: Social Media Content Creator
Employment: Full-Time
Job Summary
NextMed Clinic Group is looking for a creative, energetic and social-media-savvy Content Creator to develop engaging content that strengthens our brand presence, educates our audience and supports our marketing campaigns.
This role is suitable for someone who enjoys shooting videos, creating Reels/TikTok content, editing, storytelling and following social media trends.
You will work closely with our doctors, clinic team and marketing team to turn treatments, patient concerns, doctor expertise and everyday clinic activities into engaging social media content.
Key Responsibilities1. Content Creation
- Plan and create content for Instagram, Facebook, TikTok, Xiaohongshu and other relevant platforms.
- Produce Reels, short-form videos, educational videos, promotional content, behind-the-scenes content and doctor/personal-brand content.
- Develop creative concepts, hooks, scripts and storyboards.
- Turn medical or aesthetic topics into simple, interesting and easy-to-understand content.
- Create content around treatments, patient concerns, FAQs, trends, events and clinic activities.
- Assist with before-and-after content while following clinic consent and compliance requirements.
2. Video Shooting & Editing
- Film doctors, staff, treatments, events and clinic activities.
- Direct simple video shoots and help doctors/staff feel comfortable on camera.
- Edit short-form videos with subtitles, transitions, music, graphics and appropriate effects.
- Produce content in the correct format for Reels, TikTok, Stories and other platforms.
- Maintain good visual quality, lighting, framing and audio.
3. Social Media Management
- Assist with maintaining the clinic's social media content calendar.
- Schedule and publish content consistently.
- Write engaging captions, headlines, hooks and calls-to-action.
- Follow current social media trends and identify suitable trends for the NextMed brand.
- Repurpose successful content across different platforms.
- Maintain a consistent brand image and tone across all accounts.
4. Doctor & Personal Branding
- Work closely with doctors to develop educational and authority-building content.
- Suggest topics based on commonly asked patient questions and trending concerns.
- Help doctors create natural, credible and engaging videos rather than overly scripted content.
- Develop recurring content series that strengthen doctor and clinic recognition.
5. Campaign & Marketing Support
- Work with the marketing team to produce creative materials for campaigns and advertisements.
- Create different video angles and variations for Meta/TikTok advertising.
- Support new treatment launches, promotions, events and KOL collaborations.
- Produce content according to campaign deadlines.
- Review which creative content performs well and develop new variations based on performance.
Content Creator KPI
Performance will be evaluated based on:
- Number of quality videos/content pieces produced per week
- Content delivered according to schedule
- Consistency of posting
- Video views and reach
- Engagement rate
- Watch time and audience retention
- Shares, saves and comments
- Follower growth
- Number of high-performing content pieces
- Content contribution to enquiries and leads
- Ability to generate new content ideas independently
- Quality and consistency of NextMed branding
Important: Performance is not measured by followers alone. The goal is to create content that builds brand awareness, trust, engagement and ultimately patient enquiries.
Requirements
- Experience in content creation, social media, videography or digital marketing is preferred.
- Comfortable filming and editing short-form videos.
- Familiar with Instagram Reels, TikTok, Facebook and current social media trends.
- Familiarity with CapCut, Canva, Adobe Premiere Pro or similar editing software is an advantage.
- Good visual sense and storytelling ability.
- Able to work independently and generate creative ideas.
- Comfortable working with doctors, staff and patients.
- Able to manage multiple content projects and deadlines.
- Basic English required.
- Mandarin and/or Bahasa Malaysia is an advantage, especially for creating local Malaysian content.
Preferred Candidate
We are looking for someone who:
- Is creative and full of ideas
- Understands what makes people stop scrolling
- Enjoys shooting and editing videos
- Keeps up with TikTok/Reels trends
- Can turn a simple topic into interesting content
- Is proactive rather than waiting for instructions for every post
- Is comfortable approaching doctors/staff to create content
- Understands that social media content should support business and marketing objectives
- Is willing to learn about aesthetics, skincare and healthcare
What You Will Create
Examples include:
Doctor Education
- “3 reasons your pigmentation keeps coming back”
- “Do you really need filler?”
- “Why your face starts looking tired as you age”
Treatment Content
- Treatment demonstrations
- Before & after
- Patient journey
- FAQs
- Myth vs fact
Brand Content
- Behind the scenes at NextMed
- Meet our doctors
- Staff activities
- Clinic events
- Training and conferences
Trend Content
- Trending Reels/TikTok formats
- Relatable aesthetic/skincare situations
- Doctor reaction videos
- Short educational hooks
Campaign Content
- Promotional videos
- New treatment launches
- KOL collaborations
- Meta/TikTok advertising creatives
Our Brand
At NextMed Clinic, our purpose is Enhancing Confidence.
Our core values are:
Professionalism Integrity Compassion Excellence Leadership Enhancing Confidence
The Social Media Content Creator should reflect these values while making NextMed's content modern, engaging, educational and relatable.
Pay: RM2,000.00 - RM5,000.00 per month
Work Location: In person