Company Description InnerWork Circle is a transformational coaching and education organization dedicated to helping individuals lead and live with greater clarity, alignment and depth. Operating at the intersection of human performance, developmental psychology, executive coaching, systems thinking and leadership development, the company specializes in deeply transformative methodologies such as Process Work, conflict transformation and embodied awareness practices. Founded by Hun Ming Kwang, an ICF Master Certified Coach (MCC), InnerWork Circle is an ICF Accredited Level 2 Coach Education Provider, aligning its programs with global coaching standards. The organization serves founders, entrepreneurs, executives, leaders and teams who value inner growth, integrity and conscious living over surface-level change, offering accredited coach education, coaching, leadership programs, intensives and retreats. InnerWork Circle creates spaces where personal mastery and sustainable transformation are cultivated from within.
Role Description The YouTube Growth Manager is responsible for driving channel growth, audience engagement and content performance for InnerWork Circle’s YouTube presence. This full-time hybrid role is based in Singapore, with flexibility for partial work-from-home. Day-to-day responsibilities include developing and implementing YouTube growth strategies, optimizing video titles, thumbnails, descriptions and metadata, and managing content calendars aligned with brand and program launches. The role involves analyzing channel and video performance using YouTube Analytics and other tools, identifying trends, and recommending data-informed experiments to improve reach, watch time and conversion. The YouTube Growth Manager will collaborate closely with content creators, marketing and sales teams to coordinate campaigns, manage cross-promotion, oversee basic project timelines, and support community engagement through comments, live sessions and audience feedback.
Qualifications
- Candidates should possess strong Analytical Skills and experience working with Analytics tools (e.g., YouTube Analytics, Google Analytics, or similar).
- Candidates should possess excellent Communication skills, including the ability to convey insights clearly to creative, marketing and leadership stakeholders.
- Candidates should possess Sales-related skills, such as understanding funnels, conversion metrics and integrating YouTube strategies with offers and programs.
- Candidates should possess Project Management skills to coordinate content calendars, campaigns, timelines and cross-functional collaboration.
- Experience with social media and video platforms, especially YouTube channel management and growth strategies, is highly beneficial.
- Familiarity with digital marketing concepts (SEO for YouTube, audience segmentation, content positioning) is an advantage.
- Ability to work in a hybrid environment in Singapore, demonstrating reliability, self-management and collaboration both in-person and remotely.
- Prior experience in coaching, personal development, or mission-driven organizations is a plus, as well as a genuine interest in inner work and conscious leadership.
- Bachelor’s degree in marketing, communications, business