F1 Recreation Fitness Hiring! Full Time Senior Marketing Executive in Selangor - Ricebowl

F1 Recreation is looking for a proactive and commercially minded Senior Marketing Executive to take ownership of our day-to-day marketing activities and help drive the overall marketing direction of the company.

F1 Recreation currently works with external agencies for social media, SEO and website management. The Senior Marketing Executive will act as the internal marketing owner, coordinating these agencies while planning campaigns, supporting the sales team, managing events, strengthening our brands and ensuring marketing activities contribute to business growth.

The ideal candidate is highly organised, hands-on, commercially aware and comfortable managing multiple projects, suppliers, brands and events simultaneously.

• Support management in developing the annual marketing strategy and marketing calendar.

• Plan and coordinate marketing campaigns for different products, brands and customer segments.

• Translate business and sales priorities into actionable marketing campaigns.

• Coordinate campaign timelines, deliverables, budgets and results.

• Identify new marketing opportunities to increase brand awareness, lead generation and customer engagement.

• Monitor competitor activities, market trends and relevant industry developments.

• Act as the main point of contact for appointed social media, SEO, website and other external marketing agencies.

• Prepare clear briefs for agencies based on the company’s marketing objectives.

• Review and approve proposed content, campaigns, advertisements and marketing materials.

• Monitor agency timelines, quality of work and agreed deliverables.

• Ensure all agency activities are aligned with F1 Recreation’s overall brand and commercial objectives.

• Review agency performance and marketing results regularly.

• , coordinate and execute exhibitions, product launches, workshops, seminars, sponsorships and customer events.

• Manage event timelines, venues, suppliers, equipment, logistics, manpower and marketing materials.

• Coordinate internally with sales, operations and technical teams for event requirements.

• Work with principals and brand partners on joint marketing activities.

• Manage pre-event promotion and post-event lead follow-up activities.

• Prepare post-event reports including leads generated, costs, outcomes and recommendations.

• Work closely with the sales team to understand customer needs, market opportunities and priority segments.

• Develop marketing materials that support sales activities, including:

o   Product brochures

o   Presentations

o   Case studies

o   Customer testimonials

o   Campaign materials

o   Sales tools

o   Email campaigns

o   Support campaigns targeting key business segments such as:

o   Commercial gyms

o   Hotels

o   Condominiums and property developments

o   Corporate fitness facilities

o   Pilates studios

o   Healthcare and rehabilitation facilities

o   Schools and universities

o   Sports performance facilities

o   Help generate and nurture qualified sales leads through marketing activities.

• Coordinate marketing activities for the fitness and wellness brands represented by F1 Recreation.

• Develop marketing plans for selected brands and product launches.

• Work with overseas principals and suppliers on marketing campaigns, launches and promotional materials.

• Ensure correct usage of brand guidelines and marketing assets.

• Identify opportunities for co-marketing, sponsorships and marketing support from brand principals.

• Monitor website, social media, SEO and digital campaign performance.

• Work with external agencies to continuously improve digital performance.

• Monitor website enquiries and online lead generation.

• Review website content and ensure products, projects and company information remain up to date.

• Coordinate digital advertising campaigns where required.

• Review key marketing metrics and recommend areas for improvement.

• Coordinate the development of marketing materials including brochures, catalogues, advertisements, banners, videos, photography and digital content.

• Develop content ideas based on customer needs, industry trends and business priorities.

• Coordinate project photography, customer testimonials and case studies.

• Maintain a library of company marketing materials, photographs, videos and project references.

• Ensure consistency in F1 Recreation’s branding and communication.

• Maintain the annual marketing calendar and marketing activity tracker.

• Manage quotations, purchase requests, suppliers and marketing-related documentation.

• Monitor marketing expenditure against approved budgets.

• Maintain records of sponsorships, events, campaigns and agency deliverables.

• Coordinate printing, promotional materials, merchandise and event requirements.

• Prepare regular marketing activity and performance reports for management.

Performance may be measured based on:

• Achievement of agreed annual marketing plan.

• Marketing campaigns delivered on schedule.

• Number and quality of marketing-generated leads.

• Lead generation from exhibitions and events.

• Marketing contribution to sales pipeline.

• Website enquiries and digital lead growth.

• Event performance and return on marketing investment.

• Marketing budget management.

• Agency performance and deliverable completion.

• Development of customer case studies and testimonials.

• Successful product and brand launches.

• Growth of relevant customer and prospect databases.

• Quality and consistency of company branding and marketing communications.

• Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.

• Approximately 4–7 years of marketing experience.

• Experience in B2B, commercial, industrial, property, hospitality, healthcare, fitness, sports or related industries would be an advantage.

• Experience organising exhibitions, events, product launches or customer activations.

• Experience managing external marketing agencies, suppliers or freelancers.

• Strong project management and organisational skills.

• Able to manage multiple brands, projects and deadlines simultaneously.

• Good written and spoken English.

• Strong communication and interpersonal skills.

• Comfortable working closely with sales teams and senior management.

• Commercially minded and able to understand how marketing contributes to business growth.

• Comfortable analysing basic marketing performance data.

• Proficient in Microsoft PowerPoint, Excel and common marketing tools.

• Basic knowledge of digital marketing, social media, SEO and website management.

• Able to work independently and take ownership of projects.

We are particularly interested in candidates who:

• Are proactive rather than waiting for instructions.

• Can turn business objectives into marketing activities.

• Are highly organised and strong at follow-through.

• Enjoy coordinating people, agencies, suppliers and events.

• Understand the difference between marketing activity and marketing results.

• Are comfortable challenging agencies and improving their work.

• Can work closely with salespeople and understand commercial priorities.

• Have strong attention to detail while still seeing the bigger business picture.

• Are willing to be hands-on when required.

• Are interested in building a marketing function and growing together with the company.

Within the first 6–12 months, the successful candidate should be able to:

·         Establish a structured annual marketing calendar.

·         Take ownership of all external marketing agencies.

·         Improve coordination between marketing and sales.

·         Plan and execute events with minimal management supervision.

·         Establish clearer marketing KPIs and reporting.

·         Improve consistency of F1 Recreation’s brand communication.

·         Generate measurable sales opportunities through marketing.

·         Build structured campaigns for F1 Recreation’s key brands and customer segments.

This position provides an opportunity for the successful candidate to progressively take greater ownership of F1 Recreation’s marketing function.

Strong performers may progress into an Assistant Marketing Manager / Marketing Manager position as the marketing department and business continue to grow.