- Geylang Southeast (Singapore) Singapore
MIJ HUB LTD. Hiring! Full Time Brand - Content Strategy Lead in Southeast (Singapore), Earn up to SGD 4,500 - Ricebowl
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Responsibilities
About MIJ Hub
MIJ Hub is a fast-growing special needs organisation supporting individuals aged 4 to 40 through education, vocational training, employment pathways, and community integration.
Beyond our core education programmes, MIJ is building a wider ecosystem of mission-driven ventures, including a specialty café, an e-commerce brand, and a new international special education model in Malaysia.
We operate with the pace and ambition of a growth-stage organisation, while staying anchored in a mission that creates real impact for individuals with special needs and their families.
Job Title: Brand & Content Strategy Lead
We are looking for a Brand & Content Strategy Lead to shape how MIJ Hub and its related brands communicate, grow, and connect with their audiences.
Working alongside the Growth Marketing Manager, you will own content strategy, copy, storytelling, and creative direction across multiple brands, campaigns, and launches. This is a fast-paced, 0→1 role for someone who enjoys ambiguity, moves quickly, and can turn broad ideas into strong customer-facing content.
Key Responsibilities
1. Turn Business Goals Into Content Strategy
Own content direction across MIJ Hub and its related brands.
Translate growth goals into content pillars, campaign angles, messaging frameworks, and rollout plans.
Build content strategies that support awareness, trust, acquisition, conversion, and engagement.
Understand what each audience needs to hear before they take action.
Shape brand voice and storytelling across platforms and customer journeys.
Turn broad direction into clear content plans without waiting for perfect briefs.
2. Own Messaging From Concept to Final Output
Lead the thinking and writing behind key content and campaign assets across:
Social media content
Paid ad angles
Landing pages and campaign pages
WhatsApp and email flows
Brochures and flyers
Decks and presentations
Event collaterals
Parent, partner, customer, and community communications
3. Generate Performance Driven Content that Drives Conversion
Create content that builds trust, answers objections, and moves people closer to action.
Improve hooks, headlines, captions, CTAs, storytelling, and content structure.
Make parent-facing and customer-facing content sharper and more audience-relevant.
Ensure brochures, decks, ads, videos, and social content feel modern and credible.
Use feedback and performance insights to improve future content.
4. Lead Creative Direction and Team Output
Brief designers, videographers/editors, and marketing executives clearly.
Turn campaign ideas into visual, video, and content direction.
Review creative work before it reaches senior management.
Give feedback that improves copy, design, video, and storytelling.
Help the team prioritise when multiple campaigns and brands are moving at once.
Raise the overall quality bar of the content function.
5. Build Campaigns Across the Full Funnel
Work closely with the Growth Marketing Manager to ensure content supports the full customer journey across:
Awareness and brand-building
Parent education and trust-building
Lead generation, enquiry and consultation conversion
Open houses and events
Product and social enterprise launches
Community campaigns
Retention and engagement
6. Test, Learn, and Scale What Works
Lead content experimentation across platforms and campaigns:
Test new hooks, formats, angles, and storytelling styles.
Develop short-form videos, carousels, founder-led content, educational content, transformation stories, vox pops, and campaign-led content.
Use data, comments, enquiries, and sales feedback to improve future content.
Move beyond recycled content and actively find better ways to engage audiences.
7. Manage Multi-Brand Priorities in a Fast-Moving Environment
Work across a growing portfolio of brands and initiatives.
Special education and parent-facing brands
Social enterprise brands
F&B and product-led brands
Community events and partnerships
Regional expansion projects
Campaigns for both awareness and conversion
You must be able to switch between audiences, tones, and objectives while maintaining quality and clarity.
Requirements
Must-Have
4–6 years of relevant experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-related roles.
A strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/WhatsApp flows.
Proven track record of content work that supported measurable outcomes, such as lead generation, enquiries, bookings, sales, engagement growth, or brand growth.
Strong creative judgement, with the ability to assess whether copy, design, video, and storytelling are clear, modern, audience-facing, and brand-aligned.
Experience working with creative resources, such as designers, videographers, editors, agencies, freelancers, or junior marketers.
Experience in fast-moving environments where multiple projects, shifting priorities, and incomplete briefs were part of the job.
Good to Have
Background in startups, growth-stage companies, agencies, corporate brand teams, or multi-brand environments.
Exposure to performance marketing, paid campaigns, landing pages, CRM journeys, or customer acquisition funnels.
Experience with education, parenting, healthcare, lifestyle, F&B, premium service, or impact-driven brands.
About MIJ Hub Ltd
My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-governmental organization (NGO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.
At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including a food and beverage (F&B) arm, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.
MIJ Hub is a fast-growing special needs organisation supporting individuals aged 4 to 40 through education, vocational training, employment pathways, and community integration.
Beyond our core education programmes, MIJ is building a wider ecosystem of mission-driven ventures, including a specialty café, an e-commerce brand, and a new international special education model in Malaysia.
We operate with the pace and ambition of a growth-stage organisation, while staying anchored in a mission that creates real impact for individuals with special needs and their families.
Job Title: Brand & Content Strategy Lead
We are looking for a Brand & Content Strategy Lead to shape how MIJ Hub and its related brands communicate, grow, and connect with their audiences.
Working alongside the Growth Marketing Manager, you will own content strategy, copy, storytelling, and creative direction across multiple brands, campaigns, and launches. This is a fast-paced, 0→1 role for someone who enjoys ambiguity, moves quickly, and can turn broad ideas into strong customer-facing content.
Key Responsibilities
1. Turn Business Goals Into Content Strategy
Own content direction across MIJ Hub and its related brands.
Translate growth goals into content pillars, campaign angles, messaging frameworks, and rollout plans.
Build content strategies that support awareness, trust, acquisition, conversion, and engagement.
Understand what each audience needs to hear before they take action.
Shape brand voice and storytelling across platforms and customer journeys.
Turn broad direction into clear content plans without waiting for perfect briefs.
2. Own Messaging From Concept to Final Output
Lead the thinking and writing behind key content and campaign assets across:
Social media content
Paid ad angles
Landing pages and campaign pages
WhatsApp and email flows
Brochures and flyers
Decks and presentations
Event collaterals
Parent, partner, customer, and community communications
3. Generate Performance Driven Content that Drives Conversion
Create content that builds trust, answers objections, and moves people closer to action.
Improve hooks, headlines, captions, CTAs, storytelling, and content structure.
Make parent-facing and customer-facing content sharper and more audience-relevant.
Ensure brochures, decks, ads, videos, and social content feel modern and credible.
Use feedback and performance insights to improve future content.
4. Lead Creative Direction and Team Output
Brief designers, videographers/editors, and marketing executives clearly.
Turn campaign ideas into visual, video, and content direction.
Review creative work before it reaches senior management.
Give feedback that improves copy, design, video, and storytelling.
Help the team prioritise when multiple campaigns and brands are moving at once.
Raise the overall quality bar of the content function.
5. Build Campaigns Across the Full Funnel
Work closely with the Growth Marketing Manager to ensure content supports the full customer journey across:
Awareness and brand-building
Parent education and trust-building
Lead generation, enquiry and consultation conversion
Open houses and events
Product and social enterprise launches
Community campaigns
Retention and engagement
6. Test, Learn, and Scale What Works
Lead content experimentation across platforms and campaigns:
Test new hooks, formats, angles, and storytelling styles.
Develop short-form videos, carousels, founder-led content, educational content, transformation stories, vox pops, and campaign-led content.
Use data, comments, enquiries, and sales feedback to improve future content.
Move beyond recycled content and actively find better ways to engage audiences.
7. Manage Multi-Brand Priorities in a Fast-Moving Environment
Work across a growing portfolio of brands and initiatives.
Special education and parent-facing brands
Social enterprise brands
F&B and product-led brands
Community events and partnerships
Regional expansion projects
Campaigns for both awareness and conversion
You must be able to switch between audiences, tones, and objectives while maintaining quality and clarity.
Requirements
Must-Have
4–6 years of relevant experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-related roles.
A strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/WhatsApp flows.
Proven track record of content work that supported measurable outcomes, such as lead generation, enquiries, bookings, sales, engagement growth, or brand growth.
Strong creative judgement, with the ability to assess whether copy, design, video, and storytelling are clear, modern, audience-facing, and brand-aligned.
Experience working with creative resources, such as designers, videographers, editors, agencies, freelancers, or junior marketers.
Experience in fast-moving environments where multiple projects, shifting priorities, and incomplete briefs were part of the job.
Good to Have
Background in startups, growth-stage companies, agencies, corporate brand teams, or multi-brand environments.
Exposure to performance marketing, paid campaigns, landing pages, CRM journeys, or customer acquisition funnels.
Experience with education, parenting, healthcare, lifestyle, F&B, premium service, or impact-driven brands.
About MIJ Hub Ltd
My Inspiring Journey Hub (MIJ Hub) is a leading and rapidly growing private school and non-governmental organization (NGO) dedicated to transforming the lives of individuals aged 4 to 40 with diverse learning needs. Through our comprehensive educational programs, vocational training, and community integration initiatives, we have been creating positive change locally for over 13 years. Our mission is to be the ultimate one-stop center for the special needs community in the region.
At MIJ Hub, we are pioneers in innovation. By managing multiple for-profit ventures, including a food and beverage (F&B) arm, we generate sustainable income streams that allow us to provide subsidies, ensuring parents and students have access to affordable, high-quality education. Join MIJ Hub and become part of a vibrant, dynamic team committed to driving financial sustainability, fostering inclusivity, and expanding our reach to make a real difference in the community.
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