Beauty One International Pte Ltd Hiring! Full Time E-Commerce Marketing Manager in - Ricebowl

We are looking for an E-Commerce Marketing Manager who can plan and execute marketing campaigns that drive online sales, customer acquisition and brand awareness.

The candidate should have practical experience marketing and selling consumer products online, especially through TikTok and other e-commerce platforms. The person should also be proactive in proposing new campaign ideas, identifying trends and improving sales performance.

Key Responsibilities

• Plan, develop and execute e-commerce marketing campaigns.
• Monitor campaign performance, including sales, traffic, conversion rate, advertising spend and return on investment.
• Manage advertising account wholly
• Be able to manage budget
• Create campaign ideas for product launches, promotions and seasonal events.
• Manage TikTok marketing activities, including content, advertisements, livestream campaigns and creator collaborations.
• Manage promotions across platforms such as TikTok Shop, Shopee, Lazada and the company website.
• Analyse customer behaviour, market trends and competitor activities.
• Recommend improvements to advertisements, product listings, promotions and content.
• Coordinate with influencers, affiliates and external agencies when required.
• Prepare regular performance reports and action plans.
  
  

Candidate Requirements

• Diploma or degree in Marketing, E-Commerce, Business or a related field.
• At least 3 years of experience in e-commerce or digital marketing.
• Experience marketing and selling physical consumer products online.
• Practical experience with TikTok, preferably TikTok Shop, TikTok Ads or TikTok LIVE.
• Experience with Tikok, Meta Ads or Google Ads would be an advantage.
• Able to develop creative campaign ideas and translate them into clear execution plans.
• Comfortable working with sales targets, campaign budgets and performance data.
• Good communication, coordination and project-management skills.
• Proactive, commercially minded and able to work in a fast-moving environment.
  
  

Preferred Experience

• Beauty, skincare, haircare, slimming, wellness or FMCG product experience.
• Experience managing influencers, affiliates or content creators.
• Experience running livestream campaigns and major e-commerce sales events.
• Experience supervising junior staff or coordinating multiple stakeholders.
  
  

Key Performance Indicators

• Online sales growth.
• Campaign revenue and return on advertising spend.
• Customer acquisition and conversion rate.
• TikTok Shop and livestream performance.
• Growth in traffic, followers and engagement.
• Successful execution of product launches and promotional campaigns.
• Number and quality of new campaign ideas implemented.
  
  

Ideal Candidate Profile

The ideal candidate is not only able to execute instructions but can also independently propose ideas, identify sales opportunities and take ownership of campaigns from planning through completion.