- Pasir Ris East Region (Singapore) Singapore
NTUC Club Hiring! Full Time Senior Executive, Public Relations in East Region (Singapore), Earn up to SGD 4,500 - Ricebowl
Share
Save
Working Location
Job Description
Responsibilities
The Senior Executive, Public Relations supports NTUC Club’s external communications, corporate reputation and earned-media efforts across its B2B and B2C portfolio of brands. The role develops accurate, newsworthy and audience-relevant publicity materials; supports key messaging for corporate announcements, campaigns and strategic initiatives; builds relationships with media, influencers and PR partners; coordinates media engagement; and monitors coverage, public sentiment and emerging issues. The Senior Executive is expected to work closely with internal stakeholders to understand business priorities, secure factual and management clearances, protect NTUC Club’s reputation and strengthen sustained brand visibility.
Key Responsibilities:
PR planning and story development
Support the development and delivery of integrated PR plans that strengthen NTUC Club’s corporate reputation across its B2B and B2C portfolios. Identify newsworthy angles, shape story narratives and key messages for corporate announcements, campaigns and strategic initiatives, and maintain a forward publicity pipeline aligned with organisational and business priorities.
Media materials and editorial
Draft, edit and proofread media releases, advisories, interview pitches, media invitations, fact sheets, FAQs, holding statements, speeches, talking points and briefing notes. Ensure materials are clear, accurate, aligned with NTUC Club’s house style and tone of voice, and ready for the intended audience and channel.
Media pitching, relations and engagement
Develop and proactively pitch tailored story angles to relevant journalists, editors and producers to secure earned-media opportunities. Build and maintain strong working relationships with media contacts, PR partners and relevant stakeholders; disseminate approved materials; manage follow-ups; and respond promptly and professionally to media enquiries and requests to drive coverage, publicity and brand visibility.
Interviews and spokesperson support
Coordinate interview opportunities, media briefings and on-site coverage. Prepare spokesperson briefs, anticipated questions and approved messages; manage logistics and ensure relevant internal stakeholders are aligned before engagement.
Media events, drops and influencer engagement
Plan and execute media previews, invitations, media drops and relevant influencer engagements. Manage guest lists, RSVPs, materials, gifting and on-site requirements while ensuring appropriate approvals, records and follow-up.
Media monitoring and reporting
Monitor media coverage, public sentiment and relevant conversations; maintain accurate clipping records; and prepare PR reports post-campaign. Assess results against agreed indicators, highlight sentiment and emerging issues, recommend actions where necessary, and capture learnings and recommendations for future outreach.
Issues and crisis communications support
Monitor for potential reputational issues, escalate concerns promptly and support crisis communications planning and response across external channels in accordance with the approved Incident and Media Management SOP. Assist with fact gathering, holding lines, stakeholder coordination, media monitoring and post-incident documentation.
Stakeholder and clearance management
Work with business units, corporate stakeholders, Customer Experience, PR partners and other relevant teams to obtain complete information, visuals and factual confirmation, and to address reputational issues and opportunities. Maintain clear review and approval trails, and ensure materials are not disseminated before the required departmental, management and business unit clearances are secured.
PR platforms, databases and records
Maintain the media database, campaign media lists, PR WIP, coverage folders, templates, approved materials and decision history in SharePoint. Support the effective use and administration of media-monitoring and PR tools.
Budget, vendor and governance support
Track approved PR spend, quotations and commitments; brief and coordinate vendors; and maintain supporting procurement, reconciliation, evaluation and audit documentation in accordance with internal requirements.
Requirements:
Degree or diploma in Mass Communications, Public Relations, Media Studies, Journalism or a related field.
At least 3–5 years of relevant experience in public relations, media relations, corporate communications or a related communications role.
Proven experience in media pitching, developing newsworthy story angles and securing earned media opportunities.
Exceptional writing, copywriting, editing and proofreading skills, with strong news judgement and critical-thinking ability.
Strong project management and stakeholder management skills, with the ability to coordinate internal teams, media contacts, agencies and vendors.
Ability to thrive in a fast-paced, cross-functional environment while supporting both B2B and B2C portfolios.
Ability to multitask, manage competing priorities and deadlines, and respond calmly and promptly to emerging media or reputational issues.
Note: This scope of work is not limited to the above and may include additional responsibilities under the Group Marketing, Communications and Brand department, as required by business needs.
About NTUC Club @ Downtown East
Established in 1986 as the entertainment and leisure arm of the National Trades Union Congress (NTUC), NTUC Club is committed to the social mission of providing affordable recreational experiences of choice for our members and the public.
We also support the Labour Movement and aim to build a more inclusive society in Singapore. This means taking a social responsibility towards our staff, the community, and the environment, which is core to everything NTUC Club does.
Brands and Entities
Our key properties include Downtown East, a lifestyle destination which provides exciting activities and fun facilities for members of the Labour Movement and public alike under one roof. With the completion of the five-year Refreshing Downtown East redevelopment project in 2018, Downtown East now includes the nature-inspired D’Resort, an expanded water park Wild Wild Wet, a myriad of retail dining and entertainment options at Market Square – E!Avenue and E!Hub, and union engagement amenities MUCE (Membership & Union Community Engagement).
Other brands under NTUC Club include Aranda Country Club, Orchid Country Club, Marina Bay Golf Course, Quebec Leisure as well as clubhouses such as Scarlet City, Happy Days, Jest D’Place and Union Square.
NTUC Club also engages members of the Labour Movement at their various life stages – nEbO, the junior membership arm of NTUC for youths aged 12 to 25; U Live, the community for active agers aged 55 and above; and U Sports, for sports enthusiasts.
Social Commitment
NTUC Club's Family Fun Fiesta (F3) is one of the ways we fulfil our social purpose to ensure no one is excluded from enjoying quality recreational experiences. Held several times a year, F3 provides lower-income NTUC members and their families with complimentary experiential fun at our facilities.
In addition, we also give back to the community by volunteering and working with various beneficiaries. Our staff visited beneficiaries such as Willing Hearts and Singapore Food Bank, to help prepare meals. Together with the Attractions, Resorts & Entertainment Union (AREU), our staff sewed stuffed toys made from socks, with proceeds going to Dignity Mama to enable young adults with disabilities to gain basic entrepreneurial skills and lead independent lives.
If you aspire to be part of the Labour Movement, and believe in our social mission, find out more at: *************
Key Responsibilities:
PR planning and story development
Support the development and delivery of integrated PR plans that strengthen NTUC Club’s corporate reputation across its B2B and B2C portfolios. Identify newsworthy angles, shape story narratives and key messages for corporate announcements, campaigns and strategic initiatives, and maintain a forward publicity pipeline aligned with organisational and business priorities.
Media materials and editorial
Draft, edit and proofread media releases, advisories, interview pitches, media invitations, fact sheets, FAQs, holding statements, speeches, talking points and briefing notes. Ensure materials are clear, accurate, aligned with NTUC Club’s house style and tone of voice, and ready for the intended audience and channel.
Media pitching, relations and engagement
Develop and proactively pitch tailored story angles to relevant journalists, editors and producers to secure earned-media opportunities. Build and maintain strong working relationships with media contacts, PR partners and relevant stakeholders; disseminate approved materials; manage follow-ups; and respond promptly and professionally to media enquiries and requests to drive coverage, publicity and brand visibility.
Interviews and spokesperson support
Coordinate interview opportunities, media briefings and on-site coverage. Prepare spokesperson briefs, anticipated questions and approved messages; manage logistics and ensure relevant internal stakeholders are aligned before engagement.
Media events, drops and influencer engagement
Plan and execute media previews, invitations, media drops and relevant influencer engagements. Manage guest lists, RSVPs, materials, gifting and on-site requirements while ensuring appropriate approvals, records and follow-up.
Media monitoring and reporting
Monitor media coverage, public sentiment and relevant conversations; maintain accurate clipping records; and prepare PR reports post-campaign. Assess results against agreed indicators, highlight sentiment and emerging issues, recommend actions where necessary, and capture learnings and recommendations for future outreach.
Issues and crisis communications support
Monitor for potential reputational issues, escalate concerns promptly and support crisis communications planning and response across external channels in accordance with the approved Incident and Media Management SOP. Assist with fact gathering, holding lines, stakeholder coordination, media monitoring and post-incident documentation.
Stakeholder and clearance management
Work with business units, corporate stakeholders, Customer Experience, PR partners and other relevant teams to obtain complete information, visuals and factual confirmation, and to address reputational issues and opportunities. Maintain clear review and approval trails, and ensure materials are not disseminated before the required departmental, management and business unit clearances are secured.
PR platforms, databases and records
Maintain the media database, campaign media lists, PR WIP, coverage folders, templates, approved materials and decision history in SharePoint. Support the effective use and administration of media-monitoring and PR tools.
Budget, vendor and governance support
Track approved PR spend, quotations and commitments; brief and coordinate vendors; and maintain supporting procurement, reconciliation, evaluation and audit documentation in accordance with internal requirements.
Requirements:
Degree or diploma in Mass Communications, Public Relations, Media Studies, Journalism or a related field.
At least 3–5 years of relevant experience in public relations, media relations, corporate communications or a related communications role.
Proven experience in media pitching, developing newsworthy story angles and securing earned media opportunities.
Exceptional writing, copywriting, editing and proofreading skills, with strong news judgement and critical-thinking ability.
Strong project management and stakeholder management skills, with the ability to coordinate internal teams, media contacts, agencies and vendors.
Ability to thrive in a fast-paced, cross-functional environment while supporting both B2B and B2C portfolios.
Ability to multitask, manage competing priorities and deadlines, and respond calmly and promptly to emerging media or reputational issues.
Note: This scope of work is not limited to the above and may include additional responsibilities under the Group Marketing, Communications and Brand department, as required by business needs.
About NTUC Club @ Downtown East
Established in 1986 as the entertainment and leisure arm of the National Trades Union Congress (NTUC), NTUC Club is committed to the social mission of providing affordable recreational experiences of choice for our members and the public.
We also support the Labour Movement and aim to build a more inclusive society in Singapore. This means taking a social responsibility towards our staff, the community, and the environment, which is core to everything NTUC Club does.
Brands and Entities
Our key properties include Downtown East, a lifestyle destination which provides exciting activities and fun facilities for members of the Labour Movement and public alike under one roof. With the completion of the five-year Refreshing Downtown East redevelopment project in 2018, Downtown East now includes the nature-inspired D’Resort, an expanded water park Wild Wild Wet, a myriad of retail dining and entertainment options at Market Square – E!Avenue and E!Hub, and union engagement amenities MUCE (Membership & Union Community Engagement).
Other brands under NTUC Club include Aranda Country Club, Orchid Country Club, Marina Bay Golf Course, Quebec Leisure as well as clubhouses such as Scarlet City, Happy Days, Jest D’Place and Union Square.
NTUC Club also engages members of the Labour Movement at their various life stages – nEbO, the junior membership arm of NTUC for youths aged 12 to 25; U Live, the community for active agers aged 55 and above; and U Sports, for sports enthusiasts.
Social Commitment
NTUC Club's Family Fun Fiesta (F3) is one of the ways we fulfil our social purpose to ensure no one is excluded from enjoying quality recreational experiences. Held several times a year, F3 provides lower-income NTUC members and their families with complimentary experiential fun at our facilities.
In addition, we also give back to the community by volunteering and working with various beneficiaries. Our staff visited beneficiaries such as Willing Hearts and Singapore Food Bank, to help prepare meals. Together with the Attractions, Resorts & Entertainment Union (AREU), our staff sewed stuffed toys made from socks, with proceeds going to Dignity Mama to enable young adults with disabilities to gain basic entrepreneurial skills and lead independent lives.
If you aspire to be part of the Labour Movement, and believe in our social mission, find out more at: *************
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.
Learn More