1. Marketing & Communications Strategy
- Develop and execute the Malaysia marketing and communications plan in alignment with company's global and regional strategies.
- Translate global and regional marketing initiatives into relevant local activities.
- Partner with country management and business divisions to understand business priorities and provide appropriate marketing support.
- Monitor market trends, customer needs and competitive developments to identify opportunities to strengthen company's market presence.
- Provide marketing insights, recommendations and updates to management and relevant stakeholders.
2. External Communications & Corporate Positioning
- Plan and coordinate external communications activities in Malaysia in accordance with organization policies, guidelines and communication strategies.
- Support the positioning of Malaysia and its leadership team through relevant communication initiatives.
- Develop and coordinate corporate announcements, campaigns, content and other external-facing communications.
- Ensure consistency of company's brand identity, messaging and tone across external communication channels.
- Work closely with regional and global communications teams to localise relevant campaigns and initiatives for the Malaysian market.
3. Internal Communications & Employee Engagement
- Develop and execute internal communication initiatives to keep employees informed, connected and engaged.
- Support country leadership in communicating business updates, organisational initiatives and key messages clearly and consistently.
- Manage and coordinate local content for Company's Central and other internal communication channels.
- Develop and coordinate communications and content for townhalls and other employee engagement initiatives.
- Support activities that promote company's values, culture, employee pride and sense of belonging.
- Ensure internal communications are timely, relevant and aligned with the company's overall direction.
4. Marketing Campaigns, Digital & Brand Management
- Develop and execute local marketing campaigns to support business and commercial objectives.
- Support the implementation of global and regional brand strategies through relevant local initiatives.
- Manage local marketing content and materials across relevant channels, including digital and social media platforms.
- Ensure consistent application of company's corporate identity and brand guidelines across Malaysia.
- Develop, adapt and coordinate creative marketing assets and content for local requirements.
- Monitor digital and campaign performance and provide recommendations to improve effectiveness.
- Work with internal and external creative partners, agencies and suppliers where appropriate.
5. Events, Fairs & Exhibitions
- Plan, coordinate and execute customer events, seminars, webinars, fairs and exhibitions in support of commercial and marketing objectives.
- Work closely with business divisions and commercial teams to identify relevant events and marketing opportunities.
- Manage event communications, promotional materials, branding and related marketing activities.
- Ensure events are delivered effectively, within approved budgets and in accordance with our brand standards.
- Evaluate event effectiveness and recommend improvements for future activities.
6. Sponsorships & Partnerships
- Identify and evaluate relevant sponsorship and partnership opportunities that support our business and brand objectives.
- Review sponsorship proposals and provide recommendations to management and relevant business divisions.
- Coordinate approved sponsorship activities and ensure appropriate brand visibility and exposure.
- Monitor sponsorship outcomes and evaluate return on investment
7. Stakeholder & Agency Management
- Build effective working relationships with country management, business divisions, commercial teams and regional/global marketing and communications teams.
- Act as the key marketing and communications contact for Malaysia.
- Manage relationships with external agencies, creative partners, event organizers, media and other relevant suppliers.
- Coordinate multiple stakeholders and projects to ensure timely, effective and consistent delivery of marketing initiatives.
8. Budget & Performance Management
- Manage the Malaysia marketing budget and ensure activities are delivered within approved budgets.
- Monitor marketing expenditure and maintain appropriate budget controls.
- Track campaign, event and marketing activity performance.
- Prepare regular reports and updates for management and relevant stakeholders.
- Measure the effectiveness and business impact of marketing initiatives and provide recommendations based on results.
Job Requirements
- Bachelor's degree in Marketing, Communications, Business, Public Relations or a related discipline.
- 6–8 years of relevant experience in marketing, communications, corporate communications or a related field, preferably within a multinational organisation.
- Proven experience in developing and executing integrated marketing and communications campaigns.
- Strong experience in brand management, content development, digital marketing, events and stakeholder management.
- Experience working with senior management and cross-functional teams.
- Experience managing external agencies, vendors, event organisers and marketing partners.
- Good understanding of the Malaysian business and market environment.
- Experience in logistics, supply chain, transportation or B2B environments would be an advantage.