HOMEX AND AI PTE. LTD. Hiring! Full Time General Manager in Central Region (Singapore), Earn up to SGD 20,000 - Ricebowl

The General Manager – Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.

Responsibilities

Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets

Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue

Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue

Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses

Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI

Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company

Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations

Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company’s reputation for marketing excellence and innovation

Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities