SAY Concepts Hiring! Full Time Digital Marketing Executive (SEO-SEM) in - Ricebowl

We’re looking for a data-driven, analytical and proactive SEO / SEM Specialist to join our team at SAY Concepts.

You’ll be responsible for planning, executing and optimising SEO and paid search strategies across a diverse portfolio of clients. From keyword research and website optimisation to Google Ads, performance tracking and reporting, you’ll play an important role in improving our clients’ search visibility, website traffic, leads and conversions.

This role is for someone who goes beyond reporting numbers. We’re looking for someone who can understand what the data means, identify opportunities and proactively recommend solutions that improve performance and support our clients’ broader marketing and business objectives.

• SEO Strategy: Develop and execute SEO strategies based on client objectives, industry landscape, search behaviour and website performance.

• Keyword Research: Conduct keyword research and identify relevant search opportunities based on search intent, competition and business objectives.

• On-Page SEO: Optimise website content, page titles, meta descriptions, headings, internal linking, URLs and other on-page elements to improve organic search visibility.

• Technical SEO: Conduct website audits and identify technical issues affecting crawling, indexing, site structure, page speed, mobile usability and overall search performance.

• Content & SEO Planning: Work with content and account teams to develop SEO-led website articles, landing pages and content recommendations based on relevant search opportunities.

• SEM & Google Ads: Set up, manage and optimise Google Ads campaigns, including Search, Display, Performance Max and other relevant campaign formats based on client objectives.

• Campaign Optimisation: Monitor keywords, search terms, bidding, targeting, budgets, ad copy and landing page performance to continuously improve campaign efficiency and results.

• Tracking & Analytics: Set up and monitor conversion tracking using tools such as Google Analytics, Google Tag Manager and Google Search Console to ensure accurate measurement and reporting.

• Performance Analysis: Monitor organic and paid search performance, identify trends and opportunities, and proactively recommend actions to improve traffic, rankings, leads, conversions and return on advertising spend.

• Reporting: Prepare monthly SEO and SEM reports with clear insights, recommendations and next steps, rather than simply presenting performance metrics.

• Website: Manage and coordinate web development projects from planning to launch, working closely with developers, designers, content teams and Account Managers to manage requirements, timelines, deliverables, testing and implementation, while ensuring SEO best practices are incorporated throughout the project.

• Client Consultation: Support client meetings and explain SEO, SEM performance and recommendations clearly, translating technical or performance data into actionable business insights.

• Competitive Research: Monitor competitor search activity, keyword positioning and digital trends to identify opportunities for clients.

• Account & Budget Management: Manage advertising budgets responsibly, monitor campaign pacing and ensure campaigns remain aligned with agreed objectives and client budgets.