Lim Tayar Hiring! Full Time Assistant Marketing Manager-Retail - Trade in Federal Territory - Ricebowl

Responsibilities

Retail & Branch Marketing

· Plan and coordinate branch-level promotions and local marketing activities to support customer traffic and throughput growth.

· Work closely with Operations and branch teams to ensure consistent campaign execution.

· Support branch openings, seasonal promotions, local-area marketing and branch POSM requirements.

· Monitor branch participation, consolidate feedback and recommend improvements.

CRM Coordination & Support

· Support CRM initiatives and campaign coordination based on marketing direction, including communication requirements, branch execution and follow-up.

· Coordinate CRM communication requirements across WhatsApp, SMS, email and other relevant channels in collaboration with the relevant internal teams.

· Support CRM data capture, campaign tracking and reporting to ensure accurate execution and follow-up.

· Support alignment of CRM touchpoints with the official website, e-shop and branch campaigns.

Trade & Vendor Marketing

· Develop and coordinate joint marketing initiatives with tyre brands, suppliers, principals and business partners.

· Support vendor marketing fund planning, utilization, joint campaigns and co-funded promotions.

· Coordinate vendor campaign requirements with Marketing, Operations and branches.

· Identify opportunities for co-branding, sponsorships, customer activations and product campaigns.

Integrated Campaigns, Events & Activations

· Support monthly, quarterly and annual marketing calendars and integrated campaign execution.

· Coordinate roadshows, automotive events, exhibitions, branch activations and partnership activities.

· Manage timelines, campaign mechanics, stakeholder coordination and post-campaign / post-event review.

Private Label & Go-to-Market Support

· Support market research, competitor analysis, positioning, launch planning, promotional mechanics and branch communication for private-label and new business initiatives.

· Coordinate GTM activities across Marketing, Operations, vendors and other stakeholders and support post-launch performance review.

Website, E-Shop & Marketing Ecosystem Coordination

· Support website and e-commerce marketing initiatives, including coordination between CRM touchpoints, website, e-shop and branch campaigns.

· Coordinate online promotion requirements with branch campaigns and CRM communication requirements.

Project Management & Reporting

· Maintain campaign calendars, project timelines, trackers and marketing records.

· Monitor relevant indicators such as branch traffic / throughput, customer acquisition, campaign participation, CRM campaign execution, event leads and vendor fund utilization.

· Prepare performance updates, campaign learnings and recommendations for future planning.

Requirements and skills

· Degree or Diploma in Marketing, Business, Communications, Advertising or a related discipline.

· Minimum 3–5 years of relevant marketing experience.

· Experience in retail marketing, trade marketing, campaign management, CRM coordination / support, customer engagement or multi-outlet marketing.

· Strong project management, coordination and stakeholder-management skills.

· Good working understanding of CRM principles and customer communication channels.

· Commercially minded with an understanding of how marketing supports customer acquisition, branch traffic and business growth.

· Comfortable working with campaign data, reports and performance indicators.

· Strong follow-up discipline and ability to manage multiple priorities simultaneously.

· Able to work independently while collaborating effectively with cross-functional teams.

Preferred Experience

Experience in automotive, tyre / car servicing, retail, multi-outlet businesses, FMCG, consumer services, pharmacy / healthcare retail, QSR / F&B chains, lifestyle services or e-commerce will be an added advantage. Automotive experience is advantageous but not mandatory.

Key Competencies

· Retail and commercial marketing understanding

· Customer-centric and cross-functional collaboration

· Strong execution and project management

· Stakeholder coordination and communication

· Analytical thinking and problem solving

· Ownership, adaptability and follow-up discipline

Benefits

Annual Leave

Medical Leave + Medical Bill Expenses

Congratulation Leave + Allowance

Paternity Leave + Allowance

Maternity Leave + Allowance

Compassionate Leave + Allowance

Medical Card + PA

EPF, SOCSO, EIS

Outstation Allowance

Staff Purchase + Tyre Redemption

Incentive & Company Trip

Staff Training

Opportunity to attend international automotive show