About the Role
Clarity Group is looking for a driven and personable Sales Executive to grow our AV and smart home solutions business.
This is a consultative sales role for someone who enjoys meeting customers, understanding their lifestyle, spaces and requirements, and recommending the right solutions rather than simply selling products.
You will work across premium audio, home cinema, visual displays, smart home automation and related AV solutions, serving homeowners, interior designers, architects, consultants and corporate clients.
A key part of the role involves working with high-net-worth and ultra-high-net-worth clients, where discretion, responsiveness, attention to detail and a high standard of service are essential.
Key Responsibilities
- Develop new sales opportunities through prospecting, referrals, partnerships and incoming enquiries.
- Meet homeowners and clients to understand their lifestyle, space, budget and AV requirements.
- Recommend suitable solutions across HiFi, home cinema, speakers, displays, projectors, smart home automation and integrated AV systems.
- Provide a highly personalised and professional sales experience, particularly for HNW and UHNW clients with complex or bespoke requirements.
- Handle customer requests with discretion, sensitivity and a strong sense of urgency, while maintaining professionalism at all times.
- Anticipate customer needs and coordinate internally to ensure requests are followed through accurately and efficiently.
- Conduct product demonstrations at our showroom and experience spaces.
- Prepare quotations, proposals and presentations and follow up actively to convert opportunities.
- Conduct site visits and work closely with the technical team to develop appropriate system solutions.
- Build relationships with interior designers, architects, consultants, contractors and other industry partners to generate project opportunities.
- Manage the full sales cycle from initial enquiry and consultation through quotation, negotiation, closing and project handover.
- Maintain an active sales pipeline and provide regular updates on opportunities, forecasts and next actions.
- Follow up with existing customers to identify upgrades, referrals and additional opportunities.
- Participate in product launches, demonstrations, exhibitions, partner events and customer events.
- Keep up to date with Clarity Group's brands, products and developments within the AV and smart home industry.
What We're Looking For
- Experience in AV, HiFi, home cinema, smart home, consumer electronics, luxury retail, interior furnishing, lighting or related industries is advantageous.
- Previous B2C or B2B sales experience preferred.
- Experience serving HNW/UHNW, luxury or premium clientele is an advantage.
- Strong communication and relationship-building skills with the ability to engage confidently with discerning customers.
- Professional, polished and comfortable interacting with clients who expect a high level of personal attention and service.
- Strong sense of discretion and respect for client privacy and confidentiality.
- Able to remain composed and solutions-focused when managing demanding, time-sensitive or last-minute customer requests.
- Able to understand technical products and translate them into simple, relevant lifestyle benefits.
- Proactive in prospecting and developing new business rather than relying solely on incoming leads.
- Commercially minded with strong follow-up and closing discipline.
- Comfortable working towards individual sales targets and KPIs.
- Organised and able to manage multiple enquiries and projects simultaneously.
- A genuine interest in technology, music, cinema, design or smart living is a plus.
What Success Looks Like
You will be expected to:
- Consistently build and maintain a healthy sales pipeline.
- Generate new customer and project opportunities.
- Convert showroom visits, enquiries and demonstrations into sales.
- Develop productive relationships with designers, architects and other referral partners.
- Meet agreed monthly and annual sales targets.
- Build trusted, long-term relationships with Clarity's premium clientele.
- Deliver a high-quality customer experience from first consultation through project completion and after-sales follow-up.
- Become a trusted point of contact who customers are comfortable returning to for future purchases, upgrades and referrals.
Serving Our Clients
At Clarity, the customer experience does not end when the sale is closed.
Many of our customers have high expectations around service, responsiveness, privacy and attention to detail. The successful candidate should understand how to manage these relationships professionally, including situations where requirements may change quickly or involve multiple stakeholders such as family members, personal assistants, interior designers, architects and contractors.
You should be someone who takes ownership of a request, follows through and keeps the customer informed without needing to be constantly reminded.