OuterEdit Hiring! Full Time Creative Strategist in - Ricebowl

Creative Strategist

Full-time · Fractional · Freelance

Hybrid · Singapore / SEA

Minimum 3 years of relevant experience

About OuterEdit

OuterEdit is an independent creative agency based in Singapore. Since 2011, we’ve worked across brands, spaces, experiences, culture and communities with one belief at the heart of what we do: Make Meaningful Matter.

Our work is deliberately multidisciplinary. We move between brand strategy and identity, campaigns and communications, placemaking and cultural programming, exhibitions and immersive experiences, and the spaces in between. Often, we’re brought into projects where the answer isn’t obvious yet, helping our partners navigate ambiguity, uncover what matters, and turn it into something people can see, feel, understand and participate in.

We believe creativity should have purpose. The strongest ideas are grounded in human insight and cultural relevance, but still have the courage to surprise. Strategy shouldn’t sit apart from the creative work; it should give ideas somewhere meaningful to go.

We’re collaborative, curious and experimental by nature, bringing different disciplines, perspectives and people together to make work that creates genuine connection and positive impact.

The Role

We’re looking for a Creative Strategist who can make sense of complex problems and turn them into clear, compelling creative possibilities.

This isn’t a role solely about writing strategy decks or campaign propositions. At OuterEdit, strategy is deeply connected to how we create. You could be defining the positioning of a new brand, shaping the narrative for a placemaking project, developing the creative framework for an exhibition or immersive experience, or uncovering the cultural insight that gives a campaign its reason for being.

You’ll work closely with creative directors, designers, producers, collaborators and clients, often from the earliest stages of a project. We’re looking for someone comfortable moving between research, strategy, storytelling, ideation, creative direction, culture, community and design craft—and who understands how a strong strategic thought can manifest across visual identity, communications, environments, experiences, programming and culture.

You should also be familiar with, passionate about and ready to champion new perspectives in design and design craft. This means guiding teams towards fresh references, opening doors to new ways of thinking and making, and helping ideas move beyond the expected.

Most importantly, you should be comfortable with ambiguity. Many of our projects begin without a neat answer. Part of your job is to ask better questions, find the threads others may have missed, connect seemingly unrelated dots, and turn complexity into a simple, meaningful idea that the wider creative team can build a world around.

What you’ll do

• Research people, behaviours, culture, communities, categories and emerging shifts to uncover meaningful insights and opportunities.
• Distil complex briefs, conversations and research into sharp strategic territories, propositions and creative opportunities.
• Develop brand strategies, positioning, narratives, experience principles, campaign platforms and creative frameworks.
• Write clear, inspiring creative briefs that give teams both direction and room to explore.
• Work alongside creatives to translate strategy into ideas, identities, stories, spaces, experiences and other expressions.
• Bring new design perspectives, references and approaches into the work, helping teams explore unfamiliar territory and strengthen the craft of the final outcome.
• Guide and open doors for designers and collaborators by connecting them with relevant practices, disciplines, materials, technologies and cultural influences.
• Participate actively in brainstorms and concept development, contributing ideas rather than stopping at the strategy.
• Build persuasive narratives for proposals, pitches and presentations, and confidently articulate the thinking behind our work to clients and collaborators.
• Help ensure that ideas remain connected to their original purpose as they move from strategy into design and execution.
• Bring an awareness of culture and the world around us into the studio, spotting emerging behaviours, conversations and possibilities that could inform our work.
• Help evolve OuterEdit’s own thinking, methodologies and point of view as our practice continues to grow.

Who we’re looking for

You’ll have at least 3 years of relevant professional experience in creative strategy, brand strategy, design strategy, cultural strategy, advertising, experience design or a related creative field.

You should have a strong ability to move from insight → strategy → idea → expression, and understand that these aren’t always separate stages.

You’re likely someone who:

• Is naturally curious about people, culture, design, brands, cities, technology and the changing world around us.
• Is familiar with contemporary design practices and passionate about how design perspectives and craft can shape meaning.
• Can identify emerging references, disciplines, materials, technologies and cultural influences that could open up new creative possibilities.
• Can conduct thoughtful qualitative, cultural, audience and market research without simply repeating what everyone else already knows.
• Can identify the human truth within a complicated problem and articulate it simply.
• Thinks conceptually and creatively, not only analytically.
• Writes exceptionally well, from concise propositions and narratives to presentations and strategic documents.
• Understands branding and design deeply enough to have meaningful conversations with creative teams about how strategy becomes form.
• Can guide creative teams towards new perspectives without prescribing the outcome.
• Is interested in experiences, spaces, placemaking and world-building, not only traditional campaigns and communications.
• Can confidently present and defend a point of view while remaining open to collaboration and challenge.
• Enjoys working across disciplines and with people who think differently.
• Has the independence to take ownership of a problem, but the generosity to build ideas collectively.
• Is comfortable working in a small, fast-moving independent studio where roles sometimes overlap and everyone contributes beyond their job title.

Formal education in communications, design, branding, marketing, strategy or a related discipline is useful, but we care just as much about how you think, what you’ve made possible, and the perspective you bring.

Come Make Meaningful Matter With Us

If you’re excited by messy questions, meaningful problems and the possibility of turning them into ideas that people genuinely care about, we’d love to hear from you.

Send your CV, cover letter and relevant portfolio to *************

Tell us a little about yourself, the way you think, the work you care about, and why you think OuterEdit might be the right place for what you want to do next.

Here’s to Making Meaningful Matter.