Rest Hiring! Full Time Email Strategist in - Ricebowl

Email Strategist

100% Remote · APAC Region · Employee or Independent Contractor dependent on country of residence

Role Overview:

Set the strategy that takes a proven, high-performing email engine past its plateau for the US market. This is a scale-up mandate, not a rescue mission — the baseline is healthy; your job is to make it compound.

The impact you'll own:

• Own the retention strategy. Set the email and lifecycle roadmap for Rest US — and the revenue target that comes with it. Where growth comes from next is your call.
• Grow from strength. Email is already a major share of Rest US revenue — grow email-attributed revenue and its share of total revenue from that healthy baseline.
• Lead the team. Hire, coach, and develop the email team — you direct, the team ships.
• Own the number’s integrity. Attribution and measurement — windows, deduplication against paid and SMS, incrementality — so the revenue we report is revenue we believe.
• Modernise the engine. Bring AI and current tooling into the workflow where it measurably moves outcomes — not as decoration.
• Deepen the lifecycle. Improve repeat purchase and churn through smarter segmentation across welcome, abandonment, post-purchase, and win-back — partnering with our in-house Creative Team Lead to ship on-brand, high-converting campaigns.

What you'll need (must-haves):

• 7+ years in email / CRM / lifecycle marketing for DTC / ecommerce brands, including time leading the function — with revenue results you can point to
• Experience managing a $20M+ book of business — you have owned email/lifecycle revenue at real scale
• People management experience — you have hired, coached, and led direct reports
• You have owned a revenue target — set it, missed it at least once, and can tell us exactly what you did next
• Deep Klaviyo fluency — enough to challenge your team’s builds, even with your hands mostly off the keyboard
• Genuinely analytical — attribution windows, deduplication, cohort and retention analysis, incrementality testing
• Self-directed — you set direction and cadence in a fully remote, async team

Bonus, not dealbreakers:

• AI applied in production in a lifecycle program — with a measured result, not a tool list
• Strong email copywriting and cultural understanding of the US consumer
• SMS or push lifecycle experience
• Experience in sleep, home, wellness, or another considered-purchase DTC category

This role is probably not for you if…

• You’re a hands-on-only operator who would rather build every flow yourself than set direction and lead a team — this role owns the thinking and directs the doing
• You need a broken program to prove yourself — this one works; the job is making a healthy engine compound
• You need daily direction and a fixed 9–5 — this role runs on ownership and judgement

What we offer:

• Work-from-anywhere — we've been 100% remote since day one
• Continuous learning and real career mobility in a fast-growing DTC brand
• A team that values diversity, inclusion, and different perspectives

About Rest:

We're a global, remote-first sleep brand redefining comfort through innovation in form, material, and technology. Our mission is simple: Ensure Everyone Gets a Good Rest. Here, your ideas land directly on customer experience and business growth.

Our values: Be Kind · Be Agile · Be Open · Be Disruptive · Be Empathetic · Be Responsible · Be Better Than Yesterday.

Belonging at Rest:

• Diversity drives better products and a better workplace. We welcome applicants from all communities and backgrounds — if you're excited about this role but don't tick every box, apply anyway.