Harvest Fusion Hiring! Full Time Sales Executive in - Ricebowl

Company Description Harvest Fusion is a global ingredient solutions provider, founded with the goal of becoming a leader in end-to-end ingredient and supply chain services. With over two decades of combined experience, the company partners closely with clients to design tailored, innovative solutions that address specific product and sourcing needs. Headquartered in Singapore, Harvest Fusion operates across international markets through a strong network of distribution partners. This global footprint enables the company to connect clients worldwide with high-quality ingredient solutions and reliable supply chain support. Team members join a collaborative, growth-focused environment that values long-term client relationships and service excellence.

Role Location: [Singapore / Malaysia / Other]

Department: Sales & Business Development

Reports To: Founder

Employment Type: Contract

About the Role

We are looking for a commercially driven Sales Executive to develop and grow our business in feed ingredients, nutritional products, and feed additives with a focus on Dairy nutrition.

The successful candidate will be responsible for identifying new customers, developing relationships with dairy farms, feed mills, premix manufacturers, distributors, nutritionists, and other industry stakeholders, and converting opportunities into sustainable sales.

This is a technical B2B sales role requiring a strong understanding of dairy nutrition and the ability to communicate the commercial and nutritional value of products to customers.

The role will involve both new business development and management of existing accounts, with a focus on building long-term customer relationships and expanding product penetration.

Key Responsibilities1. Sales & Business Development

• Develop and execute sales plans for feed ingredients and additives within the assigned markets.
• Identify and develop new customers across:
• Dairy farms and farm groups
• Feed mills
• Premix and concentrate manufacturers
• Feed distributors and dealers
• Nutritionists, consultants, and integrators
• Generate leads, conduct customer visits, present products, negotiate commercial terms, and close sales.
• Develop and maintain a healthy sales pipeline and regularly report sales opportunities and forecasts.
• Achieve agreed sales volume, revenue, margin, and customer acquisition targets.

2. Technical & Consultative Selling

• Understand customers' nutritional requirements and identify suitable product solutions.
• Present the nutritional, technical, and economic benefits of feed ingredients and additives.
• Work with customers and nutritionists to evaluate product applications and recommend appropriate solutions.
• Support product trials, feeding trials, and customer evaluations where required.
• Translate technical product specifications into clear commercial benefits for customers.
• Develop a strong understanding of dairy production, including milk yield, milk components, feed efficiency, rumen health, body condition, and overall animal performance.

3. Customer Relationship Management

• Establish and maintain strong relationships with key customers and decision-makers.
• Regularly visit customers to understand their requirements, purchasing plans, formulation changes, and business challenges.
• Develop key accounts and identify opportunities for cross-selling and increasing product volumes.
• Act as the primary commercial contact between customers and the company.
• Resolve customer issues in coordination with technical, logistics, quality, and management teams.

4. Market Intelligence

• Monitor dairy feed ingredient and additive markets, including pricing, supply, demand, and competitor activity.
• Identify emerging products, technologies, and nutritional trends within the dairy sector.
• Gather market intelligence on competitors, customer purchasing behavior, and potential new applications.
• Provide regular feedback to management on market developments and opportunities.

5. Commercial Management

• Prepare quotations, sales proposals, and customer presentations.
• Negotiate pricing and commercial terms within approved company guidelines.
• Monitor customer credit limits, payment performance, and outstanding receivables.
• Coordinate with operations and logistics teams to ensure timely order fulfillment.
• Maintain accurate sales forecasts and customer records.

6. Product Development & Portfolio Expansion

• Identify market gaps and opportunities for new dairy nutrition products.
• Work with suppliers and internal teams to evaluate new ingredients and additives.
• Support the introduction and commercialization of new products.
• Develop application-based sales opportunities rather than relying solely on commodity trading.

Key Product Areas

The candidate will be expected to develop expertise across relevant dairy nutrition products, which may include:

• Rumen bypass fats / protected fats
• Calcium salts of fatty acids
• Energy supplements
• Protein ingredients
• Amino acids
• Mineral and trace mineral products
• Yeast and yeast derivatives
• Rumen modifiers
• Mycotoxin binders
• Feed enzymes
• Probiotics and other specialty additives
• Functional feed ingredients
• Other nutritional products used in dairy production

The exact product portfolio will depend on the company's business and market requirements.

Candidate ProfileEducation

• Bachelor's degree or diploma in Animal Nutrition, Animal Science, Veterinary Science, Agriculture, Feed Technology, Food Science, or a related field preferred.
• Candidates with strong relevant commercial experience in feed ingredients or additives may also be considered.

Experience

• 2–5 years of experience in B2B sales, preferably within:
• Animal feed
• Dairy nutrition
• Feed ingredients
• Feed additives
• Premixes
• Agricultural commodities
• Animal health or nutrition
• Experience selling to feed mills, dairy farms, distributors, or nutritionists is highly advantageous.
• Fresh graduates with strong technical knowledge and commercial aptitude may be considered for a junior position.

Skills & Competencies

• Strong understanding of dairy nutrition and feed formulation principles.
• Strong commercial and negotiation skills.
• Ability to understand technical products and communicate their benefits effectively.
• Excellent relationship-building and customer management skills.
• Proactive and entrepreneurial approach to business development.
• Strong presentation and communication skills.
• Ability to work independently and manage multiple customer opportunities.
• Good analytical and problem-solving abilities.
• Willingness to travel extensively to visit customers.
• Strong English communication skills; additional local languages are an advantage.
• Proficiency in Microsoft Office and CRM/sales management tools.

What We Are Looking For

We are looking for someone who is commercially hungry, technically curious, and comfortable speaking with both farmers and professional nutritionists.

The ideal candidate is not simply an order taker. They should be able to identify a customer's problem, understand the nutritional and economic implications, propose an appropriate solution, and convert that solution into a long-term commercial relationship.

A strong candidate should have the ambition to grow into a Sales Manager / Business Development Manager role as the business expands.

What we Offer

• Competitive base salary
• Performance-based sales incentives
• Travel and communication allowances
• Annual performance bonus
• Other benefits in accordance with company policy