Company Description Exotic Asia Holidays Malaysia (Asian Division) is a Destination Management Company (DMC) based in Kuala Lumpur, Malaysia, established in 2010 during a period of rapid growth in the travel industry. The company specializes in inbound travel services and transportation solutions for business, group, and leisure clients. Services include worldwide hotel reservations, domestic overland and day tours, customized tour packages, transfers, van and coach rental, flight reservations, and attraction tickets. Exotic Asia Holidays focuses on delivering reliable, tailored travel experiences and aims to be a trusted transport and tour provider for the Malaysian sector. Team members join a growing organization that works closely with international partners and guests.
Role Description This is a full-time, on-site Digital Marketer role based in Kuala Lumpur. The Digital Marketer will plan, execute, and optimize online marketing campaigns to promote Exotic Asia Holidays’ travel services and packages. Daily tasks include managing social media channels, creating and scheduling content, monitoring campaign performance, and engaging with online audiences. The role involves coordinating digital advertising, optimizing the company website and landing pages, and supporting email marketing and promotional campaigns. The Digital Marketer will collaborate with sales and operations teams to align marketing initiatives with business objectives and provide regular performance reports and insights.
Qualifications
- Strong skills in digital marketing strategy, campaign planning, and online brand positioning.
- Experience with social media management, content creation, and basic copywriting for digital platforms.
- Knowledge of SEO/SEM, website optimization, and analytics tools (e.g., Google Analytics, social media insights).
- Ability to use digital advertising platforms (e.g., Meta Ads, Google Ads) and manage budgets effectively.
- Familiarity with email marketing tools and basic CRM usage for customer engagement and retention.
- Good analytical skills, with the ability to interpret data and propose practical improvements.
- Proficiency in English; additional language skills relevant to regional markets are an advantage.
- Relevant diploma or degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Interest in the travel and tourism industry and ability to work collaboratively in a multicultural environment.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns at once.