金山云 Hiring! Full Time Marketing Executive in Federal Territory - Ricebowl

Client Industry: Software House

Responsibilities:

Product marketing & positioning

• Learn our products and services properly — enough to run a basic demo and handle buyer questions without escalating every time.
• Turn technical capability into business outcomes buyers care about: time saved, cost reduced, risk controlled, compliance met.
• Build and maintain the core collateral set — product one-pagers, pitch decks, case studies, service capability statements, comparison sheets, demo scripts.
• Position the two sides of the business coherently: the product story and the services story should reinforce each other, not compete.
• Define target customer profiles and buyer personas together with sales and delivery.

Content & digital presence

• Own the Company website and product landing pages — copy, structure, SEO, conversion.
• Run a consistent content pipeline: blog articles, LinkedIn posts, email newsletters, short product videos, client success stories.
• Manage social channels, with LinkedIn as the primary B2B channel.
• Keep the brand consistent across every touchpoint — deck, website, proposal, booth, email signature.

Lead generation

• Plan and execute outbound campaigns to target accounts: email sequences, LinkedIn outreach, nurture flows.
• Run paid campaigns (Google Ads, LinkedIn Ads, Meta where the audience fits). Own the budget, own the numbers.
• Build and maintain a clean, segmented target account and contact database.
• Qualify inbound enquiries and hand sales-ready leads over with full context — not just a name and a phone number.

Events & partnerships

• Represent the Company at trade shows, industry conferences and technology expos — booth, collateral, lead capture, follow-up.
• Run webinars, demo sessions and client workshops.
• Support co-marketing with technology partners, resellers and system integrators.

Reporting & market intelligence

• Keep the CRM honest: lead source, stage, activity, conversion.
• Report monthly on leads, MQLs, demos booked, cost per lead, campaign ROI and pipeline contribution.
• Track competitors — pricing, positioning, messaging — and feed findings back to product and sales. 

Requirements:

• Degree or diploma in Marketing, Business, Communications, IT or related — or an equivalent experiences.
• 1–3 years marketing experience. B2B, software, IT services or technology preferred.
• Strong written and spoken English, Mandarin and Bahasa Malaysia.
• Strong business writing — you can draft a landing page, case study or email sequence that ships without a rewrite.
• Working knowledge of Google Ads, LinkedIn Ads, Google Analytics and email marketing tools.
• Self-directed and organised. You can take a one-line brief and come back with a finished thing.