Job Description:
Sales Development Representative (SDR) CPaaSMandatory Requirement :
Prior experience in CPaaS, A2P Messaging, SMS or related telecom communication products is mandatory. Fluency in both English and Mandarin is mandatory.Location :
MalaysiaAbout the Role
We are looking for a driven
Sales Development Representative (SDR) to support pipeline growth for a fast-growing
CPaaS and digital communications business.
The role will focus on identifying and engaging prospective customers, qualifying business opportunities and creating a strong sales pipeline in collaboration with
Account Executives, Marketing and Solutions teams.
Key Responsibilities
- Lead Generation & Prospecting
Identify and research target accounts across
FinTech, Banking, E-commerce, Healthcare, Logistics, Telecommunications and other enterprise sectors.
Build and maintain prospect databases using
CRM platforms, LinkedIn, industry databases and marketing leads.
Conduct outbound prospecting through
email, phone, LinkedIn and other channels.
Identify key
decision-makers, influencers and technical stakeholders.
Engage prospects to understand their
business requirements, communication challenges and digital transformation initiatives.
Qualify opportunities based on business needs, potential use cases and buying intent.
Ensure qualified leads are effectively handed over to the sales team.
Schedule
discovery meetings, product demonstrations and sales conversations for Account Executives.
Maintain accurate prospect and opportunity information within the CRM.
Work closely with
Sales, Marketing and Solutions Engineering teams to progress opportunities.
- Market & Product Awareness
Stay updated on
CPaaS, A2P Messaging, SMS, WhatsApp Business, RCS, Conversational AI and Authentication APIs.
Monitor market trends, competitors and emerging communication technologies.
Share customer feedback and market insights to support sales and go-to-market strategies.
Achieve monthly and quarterly targets for
meetings booked, qualified opportunities and pipeline contribution.
Maintain accurate CRM records, activity reports and prospect notes.
Track outreach effectiveness and continuously improve lead-generation strategies.
Ideal Profile
Proven experience in
SDR, Inside Sales, Business Development or B2B Sales.
Mandatory: CPaaS / A2P / SMS / Messaging / Telecom product experience.
Mandatory: Fluency in
English and Mandarin.
Strong prospecting, communication and relationship-building skills.
Comfortable engaging with both
business and technical stakeholders.
Qualifications:
Experience with
CRM and sales engagement tools is preferred.
Qualifications
- 13 years of experience in Sales Development, Business Development, Inside Sales or a related role.
- Mandatory: Prior experience in CPaaS, A2P Messaging, SMS or related telecom/communication products.
- Mandatory: Fluency in English and Mandarin.
- Experience in SaaS, CPaaS, Cloud Communications, Telecom or Technology Sales is preferred.
- Strong communication, presentation, prospecting and relationship-building skills.
- Comfortable engaging with both business and technical stakeholders.
- Familiarity with CRM platforms such as Salesforce, HubSpot or similar tools.
- Ability to manage multiple prospects, prioritize activities and work effectively in a fast-paced environment.
- Knowledge of Messaging APIs, SMS, Voice, WhatsApp Business, Authentication, Customer Engagement Platforms, API-based products and Cloud Technologies is an advantage.
- Experience selling to enterprise or mid-market organizations is preferred.
Why Is This a Great Opportunity:
Join a
global telecom and technology business working at the forefront of
CPaaS, A2P Messaging, AI, Cloud Communications and digital connectivity.
These opportunities offer exposure to
international markets, global customers and leading telecom technologies, with strong scope for professional growth and career development across
Sales, Commercial, Technical and Network Operations functions.
Salary Type : Monthly
Salary Min : RM 4000
Salary Max : RM 6000
Currency Type : MYR