Rankpage SEO Hiring! Full Time Senior Google Ads Specialist in Federal Territory - Ricebowl

Company Description

Rankpage is an AI search agency with paid performance built in - SEO, AEO, GEO and paid search under one roof, for SME and corporate clients across Malaysia, Singapore and Hong Kong. Over 10 years in search, four proprietary frameworks (AIRM, RSE, DT, GACB), and coverage in The Edge, Yahoo Finance, Tech in Asia and Business Insider.

A Senior Ads Specialist to own paid search for their own book of clients. The entire project success from the first onboarding call to the reporting deck that renews the account. No account manager sits in between.

Responsibilities

• Your own client book - your accounts, your numbers, your call
• Take every account from “signed” to “renewed.” From onboarding → audit → proposal → build → launch → optimization → reporting → retained revenue.
• Google Ads across Search, Performance Max, Display, Video/YouTube and Shopping
• Ads proposals: keyword and search demand research, market sizing, competitor gap analysis, forecast modelling
• Account architecture - campaign structure, bidding strategy, audience segmentation, negative keyword discipline
• Budget strategy across client tiers: low-budget awareness and high-intent commercial conversion need different builds
• Automation - Smart Bidding selection and troubleshooting, PMax asset groups and signal control, scripts, automated reporting
• GA4 and GTM setup: container management, event and conversion configuration, cross-domain tracking, attribution
• Client reporting - a standardised pack plus the ability to build to a specific client’s requirements
• 3–6 month campaign roadmaps tied to client quarterly objectives
• Post-click advisory - landing page structure, form friction, funnel drop-off; you advise the client rather than blame their site
• Client communication - resolves directly in writing and on calls, without escalating every query
• Bonus: Paid social where the account calls for it: Meta and LinkedIn

Qualifications

• Minimum 3 years managing complex PPC and paid search campaigns, agency-side, across multiple concurrent clients
• Proven history managing meaningful spend - cumulatively RM100k+/month across a book, or single accounts at RM50k+/month
• Has taken accounts from onboarding to reporting repeatedly - started them, not inherited them
• Hands-on GA4 and GTM setup, not dashboard-reading
• Builds Performance Max campaigns and knows where automation helps and where it quietly burns budget
• Audience segmentation: Customer Match, first-party strategy, remarketing architecture, exclusion discipline
• Data-confident - funnel metrics, attribution beyond last-click, spreadsheet modelling, Looker Studio or equivalent
• UX/CRO judgement strong enough to diagnose what’s killing conversion after the click
• English fluency required. Mandarin and Cantonese are significant advantages - a growing share of our accounts are Hong Kong and China-based.

Senior-level Confidence

What separates a senior from an experienced executor:

• You can say no. A client asks for a tactic that will waste their budget - you make the case against it and keep the relationship.
• You diagnose before you optimize. Given a CPA that doubled overnight, you have an order you check things in.
• You forecast honestly. You’d rather set a defensible number than a flattering one.
• You’ve rescued a failing account. Inherited a mess, found the cause, turned it.

The Opportunity

• Portfolio range most Malaysian agencies can’t offer - SMEs where you see the full impact of your decisions, alongside corporate accounts with real budget and complexity
• Multi-market - Malaysia primary, with active Singapore and Hong Kong demand. Different CPCs, competitive conditions and buyer behaviour in one role.
• Sector spread - financial services, payment gateway, FMCG, property, professional services. Your case study portfolio compounds fast here.
• Paid alongside AI search - you’ll see how AI Overviews and answer engines are reshaping query behaviour, and what that does to paid, on live accounts

How to apply

Send three things:

1. Case studies - 2 to 3 accounts you personally ran, onboarding to reporting. Client type, market, objective, budget tier, account structure and why, result (CPA / ROAS / conversions / impression share), and what you’d do differently. Anonymised and redacted is fine. State your scope versus the team’s - we check.
2. One proposal or roadmap sample - a 3–6 month plan, media strategy, or new-business pitch you built. Past projects, unsigned proposals, or anonymised versions are all acceptable.
3. Project references - live campaign URLs, landing pages, creatives or reporting samples. Contactable reference (Optional); we only reach out after the interview, with your permission.

Optional, and it moves you up the list (under 150 words): a low-budget client wants maximum awareness, a high-budget client wants maximum conversions on commercial keywords. How do you structure each account differently, and how do you control cost while hitting both?

Google Meet with our Boards and Hiring Manager, followed by a practical campaign planning task.