CÔNG TY TNHH FASTECH ASIA Hiring! Full Time Content - Social Executive in Federal Territory, Earn up to MYR 3,000 - Ricebowl

Coolmate is a fast-growing Vietnamese fashion startup that provides high-quality apparel for both men and women, backed by our commitment to delivering a 100% customer satisfaction experience.

We are currently looking for a Content & Social Development Excutive (Senior) to join our team. This is an exciting opportunity to kick-start your career, gain hands-on experience in community marketing, and contribute to Coolmate's continued growth while making a meaningful impact on our sports community initiatives.

Role Purpose
The Content & Social Development Executive is responsible for building and scaling a content ecosystem that helps establish Coolmate as a widely recognized Performance Lifestyle brand in Malaysia.
This role transforms Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.
• Coordinate content resources from:

- Production Team
- Creators
- Affiliates
- Communities
- User-Generated Content (UGC)

• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

4. Authority & Decision-Making Rights

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.

5. Key KPIs
Content KPIs

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content

6. Reporting Requirements

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations

7. Qualifications & Competencies
Experience

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in:

- Direct-to-Consumer (D2C) Brands
- Ecommerce
- Sportswear Brands
- Lifestyle Brands

Core Competencies
Consumer Understanding

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.

Content Strategy

• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.

Trend & Platform Understanding

• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.

Creative Development

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.

Data & Optimization

• Analyze content performance and effectiveness.
• Identify winning content formats.
• Make data-driven decisions and recommendations.

Project Management

• Coordinate multiple content resources simultaneously.
• Manage timelines and output quality effectively.

Pay: RM2,500.00 - RM3,000.00 per month

Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)