Bradbury Asset Management (Malaysia) Hiring! Full Time Funds Marketing Manager in Federal Territory - Ricebowl

Key Responsibilities

Product Activation Marketing

• Lead product activation marketing for funds, asset‑management solutions, and wealth products, ensuring strong market positioning and investor relevance.
• Develop and execute integrated activation plans across digital and offline channels, including product launches and post‑campaign evaluations.
• Translate product features, performance insights, and investment narratives into clear, compelling marketing messages.
• Ensure all product marketing complies with Securities Commission Malaysia (SC) requirements.
• Monitor competitor activity, market trends, and investor behaviour to inform activation strategies.

Digital Marketing

• Plan and execute digital campaigns across social media, website, SEO/SEM, email, and paid media.
• Manage and optimise website content, landing pages, and overall digital user experience.
• Oversee creation of digital assets and maintain a structured digital content calendar.
• Use digital strategy to activate the sales funnel, driving lead generation, nurturing, and conversion.

Offline Marketing & Activation

• Plan and deliver offline activations such as seminars, roadshows, and partner events.
• Support Sales with collateral, presentations, and activation materials.
• Ensure offline initiatives integrate seamlessly with digital campaigns.
• Maintain consistent messaging and brand experience across all offline touchpoints.

Broader Supporting Scope (Corporate Branding, CRM & Loyalty)

• Strengthen and maintain corporate brand identity across all communication channels.
• Support PR, media relations, and corporate communications where relevant.
• Support customer engagement and loyalty programmes, especially for HNW clients.
• Use CRM insights to support segmentation, personalised communication, and retention strategies.

Requirements

• Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.
• Bachelor’s Degree in Marketing, Business, Finance, or related fields.
• 5–8 years’ marketing experience in banking, asset/wealth management, or financial institutions.
• Strong hands‑on experience in product marketing for financial or investment products; familiarity with SC marketing requirements is an advantage.
• Solid understanding of digital marketing, including campaign execution, analytics, optimisation, and performance tracking.
• Experience supporting offline marketing activations such as seminars, events, and partner engagements.
• Excellent communication skills with the ability to translate complex product information into clear, investor‑friendly messaging.
• Highly organised, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• A self‑starter who is independent, resourceful, and comfortable taking ownership.
• Strategic thinker with strong execution capability and a collaborative, team‑oriented mindset.