Business Development Managers (F&B Export) - Bursa PLC
A. Export Market Development
- Identify and prioritise potential export markets based on market size, consumer demand, pricing, regulatory requirements, competition and distribution potential.
- Develop market-entry strategies for selected countries and regions.
- Identify suitable importers, distributors, wholesalers, retailers, food-service operators and institutional customers.
- Establish a strong customer pipeline through market research, exhibitions, trade missions, referrals, online platforms and direct outreach.
- Prepare country-specific business development plans, sales targets and implementation timelines.
B. Distributor and Customer Development
- Source, evaluate and appoint qualified overseas distributors and business partners.
- Conduct background assessments on potential distributors, including financial capability, distribution coverage, customer network, warehouse facilities and sales experience.
- Negotiate distribution agreements, territories, minimum purchase requirements, pricing, payment terms and performance targets.
- Develop annual business plans together with appointed distributors.
- Monitor distributor performance, inventory levels, market coverage, sales activities and payment collection.
- Conduct regular meetings and business reviews with distributors and key customers.
- Recommend corrective action or replacement where distributors fail to meet agreed targets.
C. Sales and Revenue Management
- Achieve monthly, quarterly and annual export sales, gross profit and collection targets.
- Prepare sales forecasts by customer, country, product and region.
- Develop quotations, product proposals, commercial presentations and price offers.
- Negotiate selling prices while protecting the company’s target gross profit margin.
- Follow up on enquiries, samples, trials, quotations, purchase orders and commercial negotiations.
- Maintain an updated sales pipeline showing opportunity value, probability, next action and expected closing date.
- Coordinate with Finance to monitor customer credit limits, overdue accounts and payment risks.
D. FMCG Brand Development
- Develop international markets for Group-owned brands, including other brands introduced by the Group.
- Identify appropriate product positioning, pack sizes, price points and market channels for each country.
- Work with distributors to develop promotional plans, sampling campaigns, product launches and trade marketing activities.
- Secure product listings with overseas supermarkets, pharmacies, convenience stores, e-commerce platforms and food-service customers.
- Monitor brand performance, consumer feedback, competitor activity and market pricing.
- Ensure distributors follow the company’s brand guidelines and approved marketing materials.
E. OEM and Private-Label Development
- Identify international OEM, ODM, contract manufacturing and private-label opportunities.
- Understand customers’ product requirements, formulations, packaging formats, target costs and regulatory needs.
- Coordinate with R&D, Production and Quality Assurance on product development, sampling and commercial trials.
- Prepare commercial proposals covering product specifications, minimum order quantity, lead time, tooling, packaging, payment terms and product ownership.
- Ensure customer expectations are clearly documented before commercial production.
- Support the negotiation and execution of manufacturing, confidentiality, distribution and supply agreements.
F. Product and Market Research
- Conduct market research on consumer trends, emerging products, competitor brands, pricing and distribution channels.
- Recommend new products and product improvements based on international market demand.
- Collect customer feedback regarding formulation, taste, packaging, shelf life, pricing and product performance.
- Work with R&D and Marketing to adapt products for specific export markets.
- Prepare competitor comparison reports and market opportunity assessments.
G. Regulatory and Export Coordination
- Work with Quality Assurance and Regulatory teams to ensure products comply with the importing country’s requirements.
- Coordinate product registration, label approval, ingredient declarations, nutrition information, certificates and supporting documents.
- Ensure export documents are complete and accurate, including invoices, packing lists, certificates of origin, health certificates and other required documents.
- Coordinate with Supply Chain, Logistics and Production teams to ensure orders are delivered within the agreed timeline.
- Monitor shipping arrangements, container utilisation, freight costs and delivery status.
- Manage customer complaints relating to delivery, documentation, product quality or packaging together with the relevant departments.
H. Exhibitions and Business Networking
- Represent Group at international food exhibitions, trade missions, business matching events and industry conferences.
- Arrange meetings with potential customers, distributors and strategic partners.
- Prepare exhibition objectives, customer meeting schedules, samples, brochures and commercial materials.
- Follow up promptly on all leads generated from exhibitions and business events.
- Prepare post-event reports showing leads, opportunities, estimated sales value and follow-up actions.
I. Internal Coordination
- Coordinate closely with R&D, Production, Quality Assurance, Regulatory, Marketing, Finance, Purchasing and Logistics departments.
- Provide accurate sales forecasts to support production and raw-material planning.
- Ensure customer requirements are communicated clearly to all relevant departments.
- Conduct internal project meetings for new customers, products and export-market launches.
- Escalate commercial, operational or customer risks to management promptly.
J. Reporting
- Prepare weekly export sales and business development reports.
- Present monthly sales performance against budget and target.
- Maintain updated reports covering:
- Sales revenue and gross profit;
- Customer and country performance;
- Distributor performance;
- Sales pipeline;
- Outstanding quotations;
- Samples and product trials;
- Product registration status;
- Outstanding payments;
- Market issues and competitor activities.
- Prepare annual export budgets and business development plans.
Job Types: Full-time, Permanent
Pay: RM6,000.00 - RM9,000.00 per month
Work Location: In person