Second Talent Hiring! Full Time Digital Marketing Executive in Federal Territory - Ricebowl

OUR CLIENT is a child-mobility technology company — a joint venture between a long-running, family-owned school bus operator in Malaysia (operating since 1979) and an award-winning mobility technology company. They're building the connected platform for school transport: real-time GPS tracking, boarding/drop-off alerts, digital attendance, and compliance tools — for an industry that moves an estimated 1.5 million children a day in Malaysia. They're live across Klang Valley and have already expanded into a second country market, with 1,000+ students onboarded there.

Role: Digital Marketing Executive Reports to: CEO & Founder Location: KL Malaysia; hybrid/remote possible Type: Full-time, permanent Experience: 1–3 years

About the Role Build the company's brand from the ground up across a B2B audience (schools, operators) and an emerging B2C audience (parents). You'll own social and website end-to-end — plan, create, publish, measure.

Key Responsibilities

• Own marketing across Instagram, LinkedIn, Facebook, and the website
• Develop and run a content strategy driving brand awareness, leads, and sales
• Create content: social copy, short-form video, blog/website content, campaign creative
• Run campaigns end-to-end, including product launches
• Monitor analytics and optimize accordingly
• Handle out-of-office work — events, shoots, on-the-ground content capture

Must-Haves

• 1–3 years in digital marketing or social media management (in-house or agency)
• Strong writing and content-creation skills
• Hands-on with Instagram, LinkedIn, Facebook, and basic analytics tools
• A maker, not just a scheduler — comfortable in the field for shoots/events
• Self-starter who learns fast in an early-stage environment

Nice-to-Haves

• Experience across both B2B and B2C marketing
• Basic design/video editing (Canva, CapCut, or similar)
• Experience marketing a tech or app product
• Bahasa Malaysia and/or Mandarin

What's Offered

• Competitive salary (shared with shortlisted candidates)
• Chance to shape brand voice from day one

• • Direct collaboration with leadership