Sony Electronics Hiring! Full Time Customer Marketing Executive in Federal Territory - Ricebowl

About the Company

Sony Malaysia is looking for a Customer Marketing Executive to drive customer value growth across the My Sony ecosystem.

About the Role

The ideal candidate is a results-driven marketer who can translate customer insights into effective marketing initiatives. By identifying opportunities through customer and campaign data, this role will drive:

• Member acquisition
• Customer engagement
• Sales conversion and retention revenue

Job Responsibilities:

Drive Member Acquisition

• Execute initiatives to recruit new My Sony members and increase product registrations.
• Understand customer motivations and barriers to registration.
• Identify opportunities to improve membership acquisition across online and offline touchpoints.
• Monitor acquisition performance and implement improvement actions.

Drive Customer Engagement

• Execute customer engagement initiatives including EDMs, rewards programmes, workshops, events, promotions and member-exclusive experiences.
• Increase active participation and engagement among My Sony members.
• Develop initiatives that strengthen customer loyalty and long-term relationships with the Sony brand.
• Monitor engagement performance and continuously improve customer participation.

Drive Sales Conversion & Retention

• Execute customer marketing campaigns that drive purchases, repeat purchases, upgrades and cross-selling opportunities.
• Identify customer segments and opportunities with the highest conversion potential.
• Support product launches and promotional campaigns through targeted customer communications.
• Work closely with Product Marketing, Marketing Communications, Sales and Sony Store teams to maximise business impact.

Understand Customer Behaviour & Drive Continuous Improvement

• Monitor customer behaviour, engagement trends and campaign performance to identify growth opportunities.
• Translate customer and campaign insights into actionable marketing initiatives.
• Recommend and execute improvements to acquisition, engagement and conversion activities.
• Track campaign performance and share key learnings with stakeholders.
• Apply the PDCA (Plan-Do-Check-Act) approach across all customer marketing activities: Plan campaigns and success metrics - Do execute initiatives effectively - Check performance and customer response - Act on learnings to improve future results

Job Requirements:

• Bachelor's Degree in Marketing, Business, Communications or related disciplines.
• 2-5 years of experience in Customer Marketing, CRM, Loyalty Marketing or related fields.
• Good understanding of customer behaviour, customer engagement and customer journey management.
• Experience executing marketing campaigns, EDMs, loyalty programmes, workshops or events.
• Able to interpret customer and campaign data to identify opportunities and recommend actions.
• Strong project management and stakeholder management skills.
• Proficient in Power BI, Salesforce Marketing Cloud, Microsoft Excel and PowerPoint.
• Experience with CRM, CDP or marketing automation platforms.
• Experience in retail, e-commerce, consumer electronics or FMCG industries.