Marketing Manager
We are looking for a hands-on and performance-driven Marketing Manager to lead our marketing team and drive measurable business growth.
You will take ownership of the company's marketing function — covering digital marketing, content strategy, performance marketing, lead generation and brand development.
This role is ideal for someone who can think strategically, lead a team and execute when required, while turning marketing activities into measurable business results.
Key Responsibilities
- Develop and execute overall marketing strategies aligned with company objectives and growth targets.
- Lead, mentor and manage the marketing team with clear KPIs, responsibilities and deliverables.
- Plan, manage and optimise Meta Ads, Google Ads and other digital campaigns to generate qualified leads.
- Monitor and improve key performance metrics including CPL, CPA, CTR, conversion rate, ROAS and ROI.
- Manage advertising budgets, audience targeting, retargeting, creative testing and campaign optimisation.
- Develop content strategies and content calendars across Facebook, Instagram, TikTok, XiaoHongShu and other relevant platforms.
- Lead and provide creative direction for short-form videos, videography, video editing, graphic design and copywriting.
- Strengthen the company's brand positioning, messaging and digital presence across all marketing channels.
- Oversee website content, landing pages, customer journeys and basic SEO / SEM initiatives.
- Analyse marketing and campaign performance, conduct A/B testing and identify opportunities for continuous improvement.
- Prepare regular marketing KPI and performance reports with actionable recommendations to Management.
- Work closely with Sales and Management to improve lead quality, conversion and overall marketing effectiveness.
- Utilise AI and marketing technology to improve content creation, research, creative development and marketing efficiency.
Requirements
- Minimum 4–6 years of relevant experience in Digital Marketing, Performance Marketing, Content Marketing or related fields.
- Experience in a Senior, Team Lead or Managerial role is preferred.
- Proven hands-on experience in Meta Ads and lead-generation campaigns.
- Strong understanding of performance marketing, digital funnels and customer acquisition.
- Strong knowledge of content strategy, social media, short-form video and creative production.
- Able to demonstrate measurable results such as CPL, CPA, ROAS, leads, conversions or revenue generated.
- Experience managing advertising budgets and optimising campaign performance.
- Experience building or growing brands from the ground up is an advantage.
- Familiar with Meta Business Suite, Ads Manager, Google Ads and relevant analytics tools.
- Familiarity with AI-powered marketing and content creation tools is an advantage.
- Strong leadership, analytical, communication and project management skills.
- Experience in Financial Services, Banking, FinTech, SME Financing, Professional Services or other lead-generation industries is highly preferred.
- Proficiency in English and Mandarin (spoken and written) is preferred.
Who We're Looking For
We are looking for a Marketing Manager who understands the complete marketing journey:
Brand → Content → Ads → Leads → Conversion → Revenue
You should be able to lead the team, understand execution, analyse performance and take ownership of results — not just marketing activities.
Portfolio / Case Studies
Candidates with a portfolio or proven case studies will be given priority.
Please include examples of:
- Digital / Meta advertising campaigns
- Content or creative projects
- Lead-generation results
- Brands or accounts managed
- Advertising budgets handled
- CPL / CPA / ROAS / conversion results
- Your specific contribution to the results
Shortlisted candidates may be invited to present 1–2 previous marketing case studies during the interview.
Why Join Us?
- Attractive Basic Salary
- Performance-Based Incentives
- Leadership Role
- Direct Exposure to Management
- Opportunity to Build & Lead the Marketing Function
- Career Growth & Advancement Opportunities
- Exposure to the Financial Services & SME Market
- Fast-Growing & Entrepreneurial Working Environment
Location: Mount Austin, Johor Bahru
Working Hours: Monday – Friday | 9:00 AM – 6:00 PM
Ready to take ownership of marketing performance and drive real business growth?
Apply now.
Pay: RM5,000.00 - RM9,000.00 per month
Work Location: In person