Robert Walters Hiring! Full Time Cards Campaign Manager in Federal Territory - Ricebowl

Our client is a leading player in the global financial services consulting market. They're hiring a Cards Campaign Manager to drive customer acquisition, card usage, engagement, and portfolio growth across card products. This role will work closely with Product, Analytics, Digital, CRM, and Compliance teams to deliver data-driven campaigns that enhance customer experience and business performance.

Responsibilities:

• Develop and execute campaigns to drive card acquisition, activation, spend, and retention.
• Manage campaign planning, targeting, execution, and performance tracking.
• Partner with Analytics and CRM teams to identify customer segments and campaign opportunities.
• Execute multi-channel campaigns across digital, mobile, email, SMS, and other customer touchpoints.
• Monitor campaign performance and provide recommendations to improve results.
• Work closely with cross-functional stakeholders to ensure successful campaign delivery.
• Support customer lifecycle initiatives, loyalty programmes, and engagement activities.
• Ensure campaigns comply with internal policies and regulatory requirements.

Requirements:

• Bachelor's Degree in Business, Marketing, Finance, or a related field.
• 5+ years of experience in campaign management, CRM, customer marketing, portfolio management, or cards business within banking, financial services, fintech, or payments.
• Experience managing customer acquisition, engagement, or retention campaigns.
• Strong analytical and stakeholder management skills.
• Hands-on experience with CRM tools and customer segmentation.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication and presentation skills.

Preferred Experience:

• Credit Cards, Debit Cards, Consumer Banking, Retail Banking, Payments, Loyalty, or Rewards programmes.
• Experience with customer analytics, marketing automation, or digital marketing platforms.

Job Type: Permanent

Pay: RM125,000.00 - RM220,000.00 per year

Benefits:

• Health insurance
• Opportunities for promotion
• Professional development
• Work from home

Application Question(s):

• Do you have campaign management experience especially in campaign strategy & planning, audience segmentation & targeting, execution?
• Do you have experience working on cards segment (credit cards, debit cards, etc.) with banks or payment network providers?
• Are you familiar with translating data (working with data teams) into marketing/campaign insights?

Work Location: In person