Fowlboys Hiring! Full Time Marketing Manager in Selangor, Earn up to MYR 8,000 - Ricebowl

Fowlboys Sdn Bhd is a home-grown Malaysian fried chicken brand that has grown into a diner. We have already built two Fowlboys Diner locations in the Klang Valley — full-service, sit-down and à la carte, built around comfort food and the experience of eating it together — with more opening over the next two quarters. We are looking for a Marketing Manager to handle our marketing functions and support the growth of the diner brand.

This is a hands-on position reporting directly to the Director, working closely with our outlet and operations teams. This role has no subordinates.

JOB RESPONSIBILITIES

- Plan and manage the monthly content calendar for all social media channels.

- Brief and coordinate stills and video shoots, including shot lists and creative direction.

- Write captions and direct short-form video content, working with our outsourced editors.

- Maintain and update our Google Business Profile listings for all outlets.

- Plan, execute and monitor Meta Ads and Google Ads campaigns, including budget and ROI tracking.

- Source, brief and manage KOL, influencer and brand collaboration activities.

- Support the rollout of the Fowlboys Diner brand identity across all customer touchpoints.

- Plan and execute campaigns to increase dine-in covers, including seasonal menu launches and celebration and private dining promotions.

- Monitor customer reviews, ratings and competitor activities.

- Prepare monthly marketing reports covering campaigns executed, results achieved and the following month's plan.

JOB REQUIREMENTS

- Minimum 2 years of hands-on marketing experience. Experience in F&B, hospitality or a consumer brand is an added advantage.

- Able to set up and manage Meta Ads and Google Ads campaigns independently, without relying on an agency.

- Able to brief a shoot and write copy.

- Experience managing KOL or influencer collaborations.

- Proficient in Canva or equivalent design tools.

- Able to communicate and write well in Bahasa Malaysia and English.

- Organised, able to work independently and meet deadlines.

ADDED ADVANTAGE

- Able to edit short-form video yourself in CapCut or equivalent. We outsource editing today, so this is an added advantage rather than a requirement.

- Portfolio or showreel of food and beverage content.

- Experience with delivery platform marketing (GrabFood, foodpanda, ShopeeFood).

- Experience with CRM or customer retention programmes.

- Comfortable using AI tools in day-to-day work. We use Claude for research, planning and execution where it helps, and you will be encouraged to use it.

REMUNERATION AND BENEFITS

- Salary: RM 5,500 – RM 8,000 per month, depending on experience.

- 5-day work week (Monday to Friday).

- Annual leave as per company policy.

- Medical claims as per company policy.

- Staff discount on meals.

- EPF, SOCSO and EIS contributions.

Interested candidates are invited to apply with a detailed resume and a link to your portfolio, showreel or the social media accounts you have managed.

Pay: RM5,500.00 - RM8,000.00 per month

Work Location: In person