Velvet Vanity Sdn. Bhd. Hiring! Full Time Content Creator Strategist in Federal Territory, Earn up to MYR 3,800 - Ricebowl

Role Summary

The Content Creator Strategist owns Velvet Vanity's content engine. The role exists to create commercially-driven content that consistently generates awareness, engagement and revenue through short-form video. Success is measured not by the number of videos produced, but by the business outcomes those videos create. The Content Creator Strategist is accountable for achieving monthly Video GMV targets, maintaining consistent daily publishing, improving audience engagement, and continuously optimising content performance using data and consumer insights. This role combines strategic planning, creative storytelling, content production, campaign execution and performance analysis to ensure every piece of content contributes to business growth.

Key Responsibilities

1. Content Strategy, Planning & Campaign Ownership

• Own the end-to-end content strategy by developing monthly and weekly content calendars aligned with business priorities, product launches, promotional campaigns, and revenue objectives.
• Translate campaign briefs into structured TOFU, MOFU, and BOFU content plans that support the customer journey from awareness to purchase.
• Schedule and publish contents aligned with planned content calendars to ensure daily posting consistency (Minimum 6 contents per day)
• Conduct regular market, competitor, and consumer research to identify emerging trends, content opportunities, and audience pain points that can be transformed into compelling content ideas.
• Plan content pillars, creative angles, storytelling concepts, and posting schedules to ensure a consistent flow of relevant and engaging content across all social media platforms.
• Ensure campaign content, creative assets, and production schedules are completed ahead of launch deadlines, maintaining a proactive content pipeline rather than reacting to last-minute requests.
• Collaborate closely with Marketing, E-Commerce, Livestream, and Retail teams to ensure all content supports broader campaign objectives and commercial goals.

2. Content Creation, Storytelling & Brand Excellence

• Produce high-quality short-form video content for TikTok, Instagram Reels, Facebook, and other relevant platforms, ensuring every piece of content reflects Velvet Vanity's premium brand identity.
• Develop compelling storytelling that transforms product features into customer benefits by addressing real consumer problems, emotions, and aspirations.
• Create content with strong opening hooks, engaging narratives, clear product demonstrations, and persuasive calls-to-action that encourage viewers to take action.
• Direct or execute content production, including scripting, filming, editing, talent guidance, and post-production while maintaining high standards of creativity and execution.
• Ensure consistency in visual identity, editing style, lighting, composition, pacing, and overall content quality across all published content.
• Continuously experiment with new creative formats, storytelling approaches, and platform features to keep the brand relevant and competitive.

3. Revenue Growth & Commercial Performance

• Take ownership of monthly Video GMV targets by developing content strategies that directly influence customer purchase decisions and drive measurable sales through organic content.
• Plan content around product priorities, promotional mechanics, bundle offers, and seasonal campaigns to maximise product visibility and conversion opportunities.
• Work closely with the E-Commerce, Livestream Host, and Performance Marketing teams to ensure content supports product launches, sales campaigns, and platform promotions.
• Analyse product performance and identify opportunities to revive slow-moving products or scale winning products through improved content strategies.
• Test different content hooks, messaging, offers, and creative formats to continuously improve click-through, purchase intent, and overall conversion performance.
• Balance creativity with commercial objectives by ensuring content not only entertains audiences but also contributes to business growth.

4. Audience Growth, Engagement & Platform Performance

• Develop content strategies that consistently grow organic reach, increase video views, and improve audience discovery across all major social media platforms.
• Create educational, relatable, entertaining, and conversation-driven content that encourages meaningful audience interactions such as comments, shares, saves, and user-generated discussions.
• Optimise captions, thumbnails, hashtags, posting times, and platform-specific best practices to maximise content visibility and engagement.
• Monitor platform trends, algorithm updates, viral content formats, and audience behaviour to ensure Velvet Vanity remains competitive within the beauty industry.
• Build repeatable content series and high-performing content pillars that strengthen audience loyalty and encourage long-term community engagement.
• Continuously review engagement trends and implement improvements to increase average engagement rates across all content.

5. Performance Analysis & Continuous Optimisation

• Monitor and evaluate weekly and monthly content performance using key metrics such as Video GMV, Total Views, Engagement Rate, content consistency, watch time, and shop conversion.
• Identify high-performing content patterns by analysing hooks, storytelling structures, product positioning, audience behaviour, and creative execution.
• Present performance insights and recommendations to Management, supported by data and actionable strategies for future content improvement.
• Conduct regular content reviews to evaluate campaign effectiveness, identify performance gaps, and optimise future content strategies.
• Continuously refine creative approaches through structured testing, performance analysis, and platform insights to improve overall content effectiveness.
• Explore new technologies, AI tools, editing techniques, and workflow improvements that increase productivity while maintaining creative quality.

6. Team Collaboration, Accountability & Operational Excellence

• Work collaboratively with internal stakeholders, including Marketing, E-Commerce, Livestream, Retail, Creative, and Management teams to ensure content execution supports overall business objectives.
• Participate actively in campaign planning meetings, content reviews, product training sessions, and creative brainstorming discussions.
• Maintain organised documentation of content calendars, campaign schedules, performance reports, and production timelines to ensure operational efficiency.
• Take ownership of assigned projects by managing timelines, meeting deadlines, and delivering work with minimal supervision while maintaining high standards of quality.
• Support initiatives that contribute to improving and optimising the Company's growth, including process improvements, sales optimisation ideas, customer engagement strategies, and operational enhancements as reasonably required by Management.
• Perform any other duties reasonably assigned by Management that support the Company's strategic objectives and business growth.

Pay: RM2,800.00 - RM3,800.00 per month

Work Location: In person