StarStruck Marketing Hiring! Full Time Digital Marketing Specialist in Southeast (Singapore) - Ricebowl

Please note: This position is open to Singapore Citizens and Permanent Residents only.

We’re looking for a Digital Marketing Executive with 1 to 3 years of experience to join our team.

This role is primarily focused on paid performance marketing, so we’re looking for someone who enjoys managing campaigns hands-on, monitoring performance, testing new ideas and finding ways to generate leads more efficiently.

Paid Performance Marketing, Primary Focus

• Manage and optimise paid campaigns across platforms including Meta Ads, Google Ads and Reddit Ads, working closely with the Performance Marketing Manager.
• Run ongoing test-and-learn initiatives across audiences, creatives and campaign approaches to identify scalable lead generation opportunities.
• Monitor campaign performance daily, including CPL, CTR, spend efficiency and other key metrics, and identify unusual performance changes or opportunities to scale.
• Track and report paid media KPIs using advertising platform dashboards and analytics tools.
• Support campaign tracking requirements, such as conversion events, pixels and UTM structures, by coordinating with the Performance Marketing Manager and development team where required.
• Research and explore new paid advertising platforms, formats and opportunities that could help improve campaign performance and lead generation.

Organic Performance, Supporting Role

• Support SEO and content initiatives when required, including content updates, basic on-page optimisation and reporting, working with the SEO Manager and organic performance team.

Creative & General Support

• Create basic creative assets for paid and organic campaigns using design and AI tools, while working with the Junior Art Director for more complex creative work.
• Take on other reasonable marketing-related responsibilities based on business needs.
  

• 1 to 3 years of digital marketing experience, preferably with hands-on paid advertising experience.
• Experience managing or supporting campaigns on Meta Ads and Google Ads.
• Comfortable working with campaign metrics such as CPL, CTR, CPC, conversion rate.
• Able to review campaign performance and make practical optimisation recommendations.
• Comfortable testing different audiences, creatives and campaign approaches.
• Basic understanding of conversion tracking, pixels and UTMs would be an advantage.
• Basic creative or design skills. Experience with Canva and AI creative tools would be useful.
• Basic knowledge of SEO and content marketing would be an advantage.
• Organised, analytical and comfortable managing multiple campaigns and priorities.
  

You will report to the Performance Marketing Manager for day-to-day work direction, with additional guidance from the Director on strategy and professional development.

• If you enjoy working directly with paid campaigns, testing what works and using performance data to drive better results, we’d like to hear from you.