Mayora Malaysia Hiring! Full Time Advertising - Promotion Controller in Selangor - Ricebowl

The Advertising & Promotion (A&P) Controller is responsible for planning, monitoring, controlling, and analyzing all advertising and promotional expenditures to ensure they align with approved budgets, company policies, and business objectives. This role partners closely with Marketing and Sales to maximize return on marketing investments while maintaining strong financial governance

Key Responsibilities

1. Budget Planning & Control

• Monitor budget utilization against approved plans.
• Ensure spending remains within authorized limits.
• Recommend budget reallocations based on business priorities.

2. ROI & Performance Evaluation

• Measure return on advertising and promotional investments.
• Prepare post-campaign financial evaluations.
• Analyze:
• Sales uplift
• Gross margin impact
• Cost per acquisition
• Promotion effectiveness

3. Reporting

• Prepare periodic reports including:
• Monthly A&P spending report per sub brand, category, etc
• Variance Analysis report between:
• Budget vs Actual
• Forecast vs Actual
• Prior Year vs Current Year
• Budget utilization report
• Campaign performance dashboard
• ROI analysis
• Forecast updates
• Executive management reports

4. Cross-Functional Collaboration

• Work closely with:
• Marketing
• Sales
• Finance

Qualifications

Education

• Bachelor's degree in:
• Finance
• Accounting
• Business Administration
• Economics

Experience

• 2–3 years in:
• Commercial Finance
• FP&A
• Financial Controlling
• Marketing Finance
• Trade Marketing Finance
• Experience with FMCG, Retail, Consumer Goods, Pharmaceuticals, or Manufacturing is preferred.

Technical Skills

• Budgeting & Forecasting
• Cost Controlling
• Microsoft Excel (Advanced)
• PowerPoint