Pertubuhan Peduli Insan Malaysia Hiring! Full Time Meta Ads Specialist in Selangor - Ricebowl

About the Role

Pertubuhan Peduli Insan Malaysia (Peduli Insan) is seeking a Meta Ads Specialist to support our digital marketing and fundraising initiatives.

The successful candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Meta platforms. This role requires a strong performance-driven and analytical mindset, with the ability to translate campaign data and insights into effective digital strategies that support organizational objectives.

Key Responsibilities

• Plan, launch, manage, and optimize Meta advertising campaigns for awareness, engagement, and fundraising initiatives.
• Define campaign objectives, audience targeting, budgets, and bidding strategies to achieve campaign goals.
• Monitor campaign performance and optimize campaigns based on key metrics, including CPC, CTR, CPA, conversions, and ROAS.
• Conduct A/B testing on creatives, copy, audiences, and placements to improve campaign performance.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Implement and monitor Meta Pixel and conversion tracking to measure campaign effectiveness and user behavior.
• Collaborate with Content, Design, and Communications teams to develop effective and mission-aligned advertising creatives and messaging.
• Contribute to audience segmentation and funnel strategies for different donor and community segments.
• Identify opportunities to scale successful campaigns and improve digital fundraising outcomes.
• Stay updated on Meta Ads platform developments, digital advertising trends, and industry best practices, particularly within the non-profit and humanitarian sector.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum 2 years of hands-on experience managing Meta Ads or paid social media campaigns.
• Strong working knowledge of Meta Ads Manager, Meta Business Manager, and Meta Pixel.
• Good understanding of digital advertising performance metrics and optimization strategies.
• Strong analytical and data-driven mindset, with the ability to translate campaign data into actionable strategies.
• Strong communication, collaboration, and organizational skills.
• Ability to manage multiple campaigns, priorities, and deadlines effectively.
• Experience with GA4 or other analytics tools will be an added advantage.
• Intermediate to advanced proficiency in English.