VHR Consultancy Hiring! Full Time Country General Manager in Selangor - Ricebowl

About the Opportunity:

An established international provider of premium B2B equipment and integrated lifecycle solutions. The business serves commercial, institutional and industrial customers through consultative sales, project delivery, technical service, consumables and recurring service offerings, supported by a strong global network.

What You'll Be Doing:

The Country General Manager will lead the Malaysia business with full accountability for commercial performance, P&L, operations and organisational leadership. Based in Shah Alam, this is a hands-on position with approximately 60–70% commercial focus, requiring direct involvement in customers, strategic opportunities, market expansion and sales execution.

Key Responsibilities

• Own the Malaysia business strategy, annual operating plan, budget and full P&L, with clear accountability for revenue, gross margin, operating profit, cash flow and working capital.
• Translate regional priorities into an executable country growth plan covering target sectors, customer segments, sales channels, pricing, resources and investment requirements.
• Lead the commercial organization in delivering sustainable revenue and margin growth through disciplined pipeline management, forecasting, market development and customer acquisition.
• Personally sponsor strategic accounts and complex opportunities, from business-needs discovery and solution development through proposal, negotiation and contract closure.
• Strengthen the established customer base while identifying and developing opportunities across institutional, food production, manufacturing and other high-potential commercial environments.
• Expand lifecycle and recurring revenue through integrated equipment, consumables, preventive maintenance, technical service, service agreements and rental-based solutions.
• Build productive relationships with end users, consultants, designers, project partners, dealers, distributors and other relevant ecosystem stakeholders.
• Ensure effective coordination across sales, project delivery, installation, technical service, spare parts, supply chain, inventory, finance and administration.
• Improve service responsiveness, project execution, customer retention and overall customer experience while maintaining commercial quality and profitability.
• Review operational processes, business systems and cost drivers, implementing practical improvements that increase productivity, transparency and execution discipline.
• Lead, coach and develop the local multi-functional organization by establishing clear priorities, KPIs, accountability and performance expectations.
• Strengthen organizational capability through selective hiring, succession planning, field coaching and hands-on support for team members.
• Build a collaborative, low-ego and performance-oriented culture that promotes customer proximity, ownership, pragmatism, fairness and long-term thinking.
• Partner with regional and group stakeholders across sales, marketing, finance, supply chain, service, HR and technical functions.
• Maintain high standards of business reporting, CRM discipline, compliance, risk management and corporate governance.

What We're Looking For:

• Degree in Business Administration, Engineering, Technology or a related discipline.
• Approximately 15 years or more of progressive B2B commercial experience, preferably within technical, industrial or service-led environments.
• Demonstrated P&L responsibility and experience managing revenue, margins, operating costs, cash flow and working capital.
• Strong background in technical or industrial solution sales, such as capital equipment, automation, material handling, process equipment, water treatment, engineering solutions or commercial equipment.
• Proven success in revenue growth, margin improvement, market penetration, business turnaround, team development or organizational transformation.
• Experience managing a complete country operation or business unit, with exposure beyond sales to service, projects, finance, supply chain and customer care.
• Strong capability in consultative, value-based and project-led selling, with the ability to position business outcomes rather than compete mainly on price.
• Sound commercial-finance, budgeting, forecasting and data-analysis capabilities, supported by disciplined use of CRM and performance information.
• Proven ability to operate effectively within an international or matrix organization and influence regional and global stakeholders.
• Entrepreneurial, resilient and hands-on leadership style, with the willingness to engage customers directly and support execution when required.
• Strong communication skills in English and Bahasa Malaysia; proficiency in additional languages would be advantageous.

Note: Only shortlisted candidates will be notified.