Yaoyao Malaysia Info Tech Hiring! Full Time Branding Specialist in Federal Territory - Ricebowl

[About Us]

YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and Tiktok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.

[Responsibilities]

1. Manage brand social media operations (Meta), encompassing content planning and development, copywriting and publishing, and community engagement; holistically drive social media reach, follower growth, and engagement rate metrics.
2. Lead co-branded collaborations and KOL resource development, conduct partnership negotiations, participate in content script creation and review, and ensure final data performance.
3. Maintain and expand membership communities by designing member activities
4. Analyze local market demands and competitive landscapes, actively participate in market research, propose innovative marketing solutions and strategies to drive sustained brand growth.
5. Identify and establish partnerships with local businesses and organizations to explore co-branding opportunities; collaborate on joint marketing campaigns ensuring mutual benefits and compliance with brand standards.
6. Assist in coordinating campaign execution.
7. Perform other duties as assigned by management.

[Qualifications]

1. Bachelor's degree or above in Marketing, Advertising, Media, or related fields;
2. Minimum of 2 year of relevant experience in marketing or brand promotion, with a preference for direct experience working for a brand, with a proven track record in offline marketing, event planning, and co-branding initiatives;
3. Proficiency in Excel and data analysis to monitor and assess data performance;
4. Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;
5. Good command of written English, Mandarin will be a plus
6. Creative thinking, Possess innovative marketing thinking with strong local insights.

[Values]

YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.

[What We Offer]

1. Accelerated professional growth within a tier-1 internet new-retail powerhouse.
2. Market-competitive compensation & performance oriented incentives.
3. Clear, merit-based fast-track promotion.
4. Supplemental premium medical coverage.
5. First-hand experience scaling a top-tier home-appliance brand globally.