We are looking for a creative, proactive, & results-driven Marketing Executive to strengthen our brand presence & generate quality leads through compelling visual content & digital marketing. This role combines content creation, social media management, & performance marketing, with clear KPIs focused on lead generation, brand growth & campaign effectiveness.
Key Responsibilities
* Capture & edit high-quality photos & videos of completed interior design projects.
* Create engaging content for Instagram, Facebook, TikTok, & other digital platforms, including Reels, Stories, & short-form videos.
* Plan, schedule, & manage social media content while maintaining a consistent brand identity.
* Execute digital marketing campaigns & paid advertisements to generate qualified sales leads.
* Manage & update the company's website & project portfolio to maximise online visibility.
* Monitor social media engagement and respond to comments and enquiries promptly.
* Track and analyse marketing performance, including lead generation, engagement, reach, conversion rates, and campaign ROI.
* Prepare monthly marketing reports and recommend strategies to improve content performance and achieve KPI targets.
Requirements
* Experience in content creation, photography, videography, or digital marketing.
* Proficiency in editing tools such as Lightroom, Photoshop, Canva, CapCut, or similar software.
* Strong understanding of social media marketing and content strategy.
* Analytical mindset with the ability to interpret marketing metrics and optimise campaign performance.
* Strong sense of aesthetics, especially for interior design and architectural spaces.
* Self-motivated, organised, creative, and able to work independently.
Nice to Have
* Experience in the interior design, architecture, or lifestyle industry.
* Knowledge of Meta Ads Manager, Google Analytics, SEO, and lead generation strategies.
* Experience running paid digital advertising campaigns with measurable results.