全职 Digital Marketing Executive 工作, 薪水 up to MYR 6,000, Mercu Cita Manufacturing Selangor 公司招聘中 - Ricebowl

We are looking for a results-driven Digital Marketing Executive (Performance Marketing) to manage and optimize our paid advertising campaigns across Meta (Facebook & Instagram) and TikTok. In this role, you will oversee multiple advertising accounts, maximize campaign performance, and drive measurable sales, leads, and business growth through data-driven marketing strategies.

Working closely with the content, e-commerce, and management teams, you will be responsible for ensuring every marketing budget delivers the highest possible return on investment.

Key Responsibilities

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
• Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
• Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
• Develop audience targeting strategies, including custom audiences, lookalike audiences, retargeting, and conversion campaigns.
• Execute Click-to-WhatsApp, Lead Generation, Website Conversion, and Sales campaigns to increase qualified leads and revenue.
• Conduct A/B testing on creatives, ad copy, audiences, placements, and campaign objectives to improve performance.
• Manage and maintain Meta Pixel, Conversion API (preferred), datasets, and product catalogues to ensure accurate tracking and reporting.
• Collaborate with the content and creative teams by providing performance insights and creative recommendations based on campaign data.
• Monitor campaign performance daily and prepare regular reports with actionable recommendations for continuous improvement.
• Stay updated with the latest digital marketing trends, platform updates, and best practices across Meta and TikTok.

RequirementsEssential Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Mass Communication, or a related field.
• Minimum 2–4 years of hands-on experience managing paid advertising campaigns on Meta and TikTok.
• Proven track record of delivering measurable results through successful digital marketing campaigns.
• Strong understanding of Meta Business Manager, Meta Pixel, audience segmentation, conversion tracking, and campaign optimization.
• Experience managing advertising budgets and making data-driven decisions to maximize campaign performance.
• Excellent analytical skills with the ability to interpret campaign metrics and generate actionable insights.
• Proficient in Microsoft Excel, Google Sheets, and digital reporting tools.
• Good communication skills in English and Bahasa Malaysia.

Preferred Qualifications

• Meta Blueprint and/or TikTok Academy Certification.
• Experience managing advertisements for retail, F&B, e-commerce, or multi-brand businesses.
• Familiarity with Shopee Ads, Lazada Sponsored Ads, and TikTok Shop Ads.
• Basic knowledge of Google Analytics (GA4), Google Tag Manager (GTM), or Conversion API is an added advantage.
• Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment.

Pay: RM4,500.00 - RM6,000.00 per month

Benefits:

• Flexible schedule
• Free parking
• Opportunities for promotion

Work Location: In person