Ilham Dining Concepts Hiring! Full Time Digital Marketing Executive in Federal Territory, Earn up to MYR 4,500 - Ricebowl

Roles & Responsibilities

Strategy & Planning

• Develop and execute digital marketing strategies tailored to each of the brands
• Work with the team to build monthly and quarterly content calendars aligned with promotions, seasonal moments, and new launches
• Conduct competitor analysis and identify emerging F&B digital trends

Social Media Reporting

• Track and report on social media performance metrics across all 6 brand accounts (Instagram, TikTok, Facebook, Xiaohongshu)
• Prepare weekly and monthly social media reports covering reach, impressions, engagement rate, and follower growth
• Identify content trends and audience insights from platform analytics to inform future strategy
• Monitor brand sentiment and flag notable shifts in community feedback or engagement patterns
• Track influencer marketing deliverables and evaluate impact on brand awareness and traffic

Content Creation & Copywriting

• Write compelling captions, ad copy, and campaign copy in each brand's tone of voice
• Brief and coordinate photographers, videographers, and graphic designers for shoots
• Produce and edit short-form video content (Reels, TikToks) when needed
• Maintain visual consistency with each brand's identity guidelines

Paid Advertising

• Plan and manage paid campaigns on Meta Ads, TikTok Ads, and Google Ads
• Monitor budgets, optimize campaigns for ROAS, and provide regular performance updates
• Run targeted promotions for dine-in, delivery, events, and new menu launches

Analytics & Reporting

• Track KPIs: reach, engagement rate, follower growth, web traffic, and conversion
• Prepare weekly and monthly performance reports across all brands with actionable insights
• Use data to continuously refine content strategy and campaign performance

Website & SEO

• Maintain and update brand websites with current menus, promotions, and events
• Execute basic on-page SEO to improve organic search visibility
• Manage and optimise Google Business Profiles for all brands

Campaigns & Promotions

• Plan and execute digital campaigns for key F&B calendar moments (Ramadan, CNY, Valentine's Day, Merdeka, 11.11, and more)
• Collaborate with operations to ensure promotions are executable on the ground
• Manage CRM-linked digital promotions or loyalty programmes where applicable

Pay: RM4,000.00 - RM4,500.00 per month

Benefits:

• Health insurance
• Maternity leave
• Meal provided
• Opportunities for promotion

Work Location: In person