The Role: A True "Player-Coach" Mandate
This is a high-impact leadership position designed for an ambitious programmatic expert. As a Player-Coach, you will have a dual mandate: acting as the primary technical architect to define our programmatic optimization playbooks and scale an ad-operations squad, while remaining close to the data console to execute high-ROI strategies for global cross-border clients.
What You Will Do
- Department Leadership: Build, mentor, and manage a high-performing team of 5–6 programmatic execution specialists, establishing clear operational SOPs and campaign quality assurance (QA) frameworks.
- Campaign Architecture & ROI: Own the end-to-end delivery of impression-based Amazon DSP campaigns—from strategy development to real-time programmatic bidding, frequency management, and comprehensive reporting.
- Cross-Channel Integration: Orchestrate growth by seamlessly connecting Amazon DSP precision audience segments with off-site social channels (TikTok Ads, Meta Ads, and Live Streaming) to optimize client conversion funnels.
- Commercial Growth: Partner directly with regional sales and account management teams to design compelling, data-backed programmatic proposals for high-value client pitches.
- Platform Innovation: Stay ahead of global retail media network trends, algorithmic bidding updates, and platform policy changes to keep our optimization models best-in-class.
What We Are Looking For (Core Requirements)
- Programmatic & Media Buying Tenure: 5+ years of digital advertising or programmatic media buying experience, including at least 2+ years of direct, hands-on optimization inside the Amazon DSP console.
- Agency Pedigree: A solid background in digital ad agencies, programmatic hubs, or managed service providers, with a deep understanding of campaign pacing and client retainer management.
- People Leadership: Proven track record of line-managing and developing a digital execution team of 3 or more direct reports.
- Language Proficiency: Professional fluency in English to service global teams, and professional proficiency in Mandarin to collaborate smoothly with international headquarters and China-born cross-border brands.
- Demographic Target: The client prefers rising leaders under 38 years old to match our fast-paced corporate culture.
Bonus Points
- Direct technical exposure to Amazon Marketing Cloud (AMC), ASI, or BSI platform features.
- Hands-on performance optimization across TikTok Ads, Meta Ads, or Google DV360.
- Experience building or enhancing proprietary advertising analytics/reporting dashboards.