STARMEDI SDN BHD Hiring! Full Time Marketing Manager in Johor, Earn up to MYR 3,000 - Ricebowl

Job Description – Marketing Manager

Company: StarMedi Sdn. Bhd.
Brands: Clinic Star Medicare & Star Medi

Position Summary

The Marketing Manager is responsible for leading, planning, executing, and evaluating all marketing, branding, and sales strategies for Clinic Star Medicare and the Star Medi product portfolio. This role is accountable for increasing patient numbers, growing product sales, strengthening brand awareness, managing the marketing function, and ensuring all marketing activities contribute directly to business growth.

The ideal candidate is a strategic thinker with strong creative abilities who is equally comfortable planning campaigns, creating content, hosting live sessions, analysing performance data, and developing new business opportunities.

Key Responsibilities1. Marketing Strategy & Brand Management

• Develop and execute annual, quarterly, and monthly marketing plans.
• Build and maintain a strong, consistent brand identity for Clinic Star Medicare and Star Medi.
• Ensure all marketing materials, advertisements, and communications align with the company's branding guidelines.
• Plan promotional campaigns, product launches, seasonal promotions, and public health awareness campaigns.
• Protect and enhance the reputation of both brands.
• Identify new market opportunities and recommend growth strategies.

2. Digital Marketing & Social Media

• Oversee all digital platforms including TikTok, Facebook, Instagram, YouTube, Threads, Website, WhatsApp Business, Google Business Profile, Shopee, Lazada, and other relevant platforms.
• Plan and manage monthly content calendars.
• Ensure consistent daily posting across all social media channels.
• Monitor platform growth, engagement, reach, and conversions.
• Manage paid advertising campaigns on Meta, Google, TikTok, and other digital platforms.
• Optimise digital campaigns based on analytics and performance data.

3. Content Creation & Creative Production

• Produce engaging and high-quality marketing content, including:
• Short-form videos
• Promotional videos
• Educational healthcare content
• Product photography
• Lifestyle photography
• Posters
• Digital advertisements
• Product catalogues
• Brochures
• Website content
• Coordinate photography, videography, graphic design, and video editing.
• Stay updated with current digital trends and produce content relevant to each platform.
• Maintain a consistent visual identity across all marketing materials.

4. Live Selling & Brand Representation

• Host live selling sessions across TikTok, Facebook, Shopee, Lazada, and other e-commerce platforms.
• Be confident appearing on camera for promotional videos, educational content, interviews, and livestreams.
• Work alongside doctors and company representatives to create engaging healthcare and wellness content.
• Represent the company professionally during public events and media appearances.

5. Sales & Business Development

• Develop marketing initiatives that drive patient acquisition for Clinic Star Medicare.
• Increase sales of Star Medi products through both online and offline channels.
• Create campaigns that convert enquiries into paying customers.
• Identify and secure new product placement opportunities in:
• Supermarkets
• Pharmacies
• Convenience stores
• Health & wellness outlets
• Retail chains
• Corporate gift programmes
• Build strategic partnerships with:
• Healthcare providers
• Corporate organisations
• NGOs
• Schools
• Government agencies
• Distributors
• Retail partners
• Explore new sales channels and distribution opportunities.

6. Product Marketing

• Plan and execute product launches.
• Develop product brochures, promotional materials, educational resources, and campaign assets.
• Work closely with the medical and product development teams to ensure all marketing communications are scientifically accurate, ethical, and compliant with Malaysian regulations.
• Gather customer feedback and recommend product or marketing improvements.
• Monitor product performance and competitor activities.

7. Events & Community Engagement

• Organise:
• Health talks
• Roadshows
• Exhibitions
• Community health screening programmes
• Product launches
• Sales events
• Clinic promotional campaigns
• Coordinate all event logistics and promotional activities.
• Increase public awareness through educational healthcare campaigns.

8. Team Leadership & Project Management

• Lead and supervise the marketing team.
• Manage external vendors including:
• Designers
• Videographers
• Photographers
• Printers
• Advertising agencies
• Digital marketing partners
• Ensure all projects are delivered on time, within budget, and meet company quality standards.
• Conduct regular team meetings, coaching sessions, and performance reviews.
• Foster an open, collaborative, and creative working environment.

9. Marketing Analytics & Performance

• Track campaign performance and Return on Investment (ROI).
• Monitor key marketing KPIs including:
• Revenue growth
• Sales conversion
• Lead generation
• Patient acquisition
• Product sales
• Social media engagement
• Website performance
• Advertising ROI
• Prepare monthly management reports with insights and recommendations.
• Analyse market trends, customer behaviour, and competitor activities to improve marketing effectiveness.

Key Performance Indicators (KPIs)

The Marketing Manager will be evaluated based on:

Business Growth

• Achieve monthly and annual revenue targets for Clinic Star Medicare.
• Achieve monthly and annual sales targets for Star Medi products.
• Increase new patient registrations.
• Increase repeat patient visits.
• Increase average monthly product sales.

Marketing Performance

• Execute 100% of planned marketing campaigns according to schedule.
• Maintain an active monthly content calendar with consistent daily postings.
• Increase social media followers, engagement, reach, and conversions.
• Improve website traffic and digital marketing performance.
• Achieve agreed advertising ROI.

Business Development

• Secure new corporate partnerships and strategic collaborations.
• Expand retail and supermarket product placement opportunities.
• Develop new distribution channels for Star Medi products.

Team Performance

• Deliver marketing projects on time and within budget.
• Maintain high-quality branding across all marketing platforms.
• Lead, coach, and continuously develop the marketing team.

RequirementsQualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, Mass Communication, or a related field.

Experience

• Minimum 3–5 years of experience in marketing, preferably within healthcare, FMCG, consumer products, retail, or e-commerce.

Technical Skills

Experience with some or all of the following:

• Canva
• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• CapCut
• Meta Business Suite
• TikTok Business Centre
• Google Ads
• Google Analytics
• Microsoft Office / Google Workspace
• Basic photography and videography

Personal Attributes

The ideal candidate should:

• Be creative with strong visual storytelling skills.
• Possess excellent communication and interpersonal skills.
• Have outstanding organisational and project management abilities.
• Be analytical, results-driven, and commercially minded.
• Be proactive, resourceful, and able to work independently.
• Be confident on camera and comfortable hosting live sessions and public presentations.
• Be open to feedback, communicate effectively, and contribute positively to a collaborative team culture.
• Thrive in a fast-paced environment and adapt quickly to changing priorities.

Salary & Benefits

• Competitive basic salary.
• Performance-based incentives.
• EPF, SOCSO & EIS.
• Annual leave.
• Medical benefits.
• Professional development and training opportunities.
• Career progression to Head of Marketing.

Performance Incentive

In addition to the basic salary, the Marketing Manager will be eligible for performance incentives based on achieving agreed monthly and quarterly KPIs, including:

• Revenue growth for Clinic Star Medicare.
• Sales growth for Star Medi products.
• New patient acquisition.
• Successful execution of marketing campaigns.
• Digital marketing performance and ROI.
• Growth of social media platforms.
• Development of new retail, supermarket, and corporate partnerships.
• Expansion of distribution channels and strategic collaborations.

Mission

To grow Clinic Star Medicare into a trusted healthcare brand and establish Star Medi as a leading health and wellness company through innovative marketing, measurable business growth, impactful community education, and strong strategic partnerships.

Pay: RM2,800.00 - RM3,000.00 per month

Work Location: In person