KFC Hiring! Full Time Assistant Marketing Manager in Kowloon Peninsula, Hong Kong - Ricebowl

BIRDLAND (HONG KONG) LIMITED is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchise in Hong Kong and Macau with combined store footprint of over 200 stores and more than 9,000 employees.

Job Summary:

We are seeking an Assistant Marketing Manager who will support the strategic planning process and take full ownership of the end-to-end execution of marketing plans to achieve annual sales and profitability targets.

Job Responsibilities:

• Supervise, review, and mentor Senior Marketing Officers on daily workflow execution, campaign milestones, agency deliverables, and POSM rollouts to maintain high execution standards.

• Lead cross-functional teams and external agencies in the 360-degree execution (ATL, BTL, Digital, Social, and PR) of marketing plans, core menu pillars, innovation platforms, and promotional campaigns, ensuring brand consistency and adherence to delivery timelines.

• Drive the end-to-end execution of IP partnerships, brand collaborations, and other related marketing projects.

• Support the end-to-end setup and execution of campaign and product consumer research, analysing customer purchasing behaviour, feedback, and trade intelligence to drive data-informed marketing strategies and campaign optimisation.

• Lead and execute localised marketing plans and store-level activations across key store networks in Hong Kong and Macau to drive regional growth.

• Oversee in-store POP roadmaps, promotional materials, and audio executions, coordinating with design teams to ensure clear and engaging customer journeys.

• Support the execution of Daily Value/Everyday Value (DV/EV) promotional frameworks, including the preparation of marketing ROI reports, budget tracking, and post-campaign performance analysis.

• Ensure timely and transparent communication with store operations, product development teams, and external partners regarding promotional mechanics, key events, and new packaging rollouts.

Key Requirements

• Degree holder in Marketing, Business Administration, or a related discipline, with at least 4 years of solid marketing experience in the F&B, QSR, FMCG, or retail industries.

• Proven track record or strong aptitude for supervising and developing junior team members while managing multi-stakeholder project timelines.

• Hands-on understanding of the QSR landscape, menu marketing, and the management of integrated ATL, BTL, and digital campaigns across Hong Kong and Macau.

• Highly organised, with a strong track record in budget tracking, agency management, and coordinating projects involving multiple stakeholders.

• Sound business acumen with the ability to analyse campaign ROI, traffic metrics, and sales data to inform future activations.

• Self-motivated, collaborative, and adaptable, with a strong ability to drive initiatives forward in a fast-paced environment.

• Excellent command of both written and spoken English and Cantonese.

What we need:

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

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