Vhr Consultancy Hiring! Full Time Head of Sales (B2C) in - Ricebowl

Head of Sales (B2C)

Location: KL City Center

About the Opportunity:

An expanding consumer healthcare services provider operating across Malaysia and Singapore. The organisation combines digital lead generation, telesales and clinic-based consultations to deliver accessible consumer solutions, with plans to expand into additional regional markets.

What You'll Be Doing

The Head of Sales (B2C) will lead a consumer sales team and responsible for revenue growth, sales conversion, team productivity and performance accountability across Malaysia and Singapore, with potential responsibility for future regional expansion.

Key Responsibilities

• Develop and execute the B2C sales strategy across Malaysia and Singapore, aligned with revenue, case-volume and market-growth objectives.
• Lead, coach and manage approximately 20 employees across the telesales and clinic-based direct sales functions.
• Own the complete conversion funnel from campaign-generated lead and initial qualification through appointment booking, consultation, deposit collection and completed sale.
• Improve telesales productivity, lead-response effectiveness, appointment conversion and clinic-level closing performance.
• Establish clear individual, team and location-level sales targets, performance standards and accountability.
• Conduct regular performance reviews, sales coaching and corrective-action planning for underperforming employees.
• Strengthen sales capabilities in consultation, objection handling, follow-up discipline and closing techniques.
• Work closely with Marketing to improve lead quality, campaign effectiveness and conversion outcomes.
• Collaborate with clinic partners and internal stakeholders to resolve operational barriers affecting customer experience and sales conversion.
• Monitor key indicators including lead volume, response rates, appointments, conversion rates, average transaction value, productivity and revenue performance.
• Ensure consistent adoption of CRM practices, sales processes and consultation procedures across the team.
• Prepare accurate sales forecasts, performance reports and commercial recommendations for senior management.
• Support recruitment, onboarding and capability development to maintain an effective and scalable sales organisation.
• Build a commercially driven yet agile sales culture that balances structure, speed and customer engagement.
• Support future expansion into Thailand, Australia and other regional markets once the Malaysia and Singapore operations are firmly established.

What We're Looking For

• Bachelor’s degree in Business Administration, Marketing, Management or a related discipline.
• Minimum eight years of sales experience, including at least two years leading or coordinating a sales team.
• Strong B2C sales leadership experience with genuine responsibility for revenue, conversion and sales targets.
• Proven experience managing sizeable telesales, inside-sales, direct-sales or high-volume consumer-conversion teams.
• Background in consumer healthcare, dental services, insurance, financial services, wellness, consumer retail or another consultation-led B2C environment is preferred.
• Demonstrated ability to improve lead-to-appointment and appointment-to-sale conversion.
• Experience managing both telephone-based and face-to-face sales channels would be advantageous.
• Strong understanding of sales forecasting, funnel management, performance analytics and CRM discipline.
• Commercially driven, adaptable and comfortable working in a fast-moving consumer environment.
• Strong people leadership, coaching, communication and stakeholder-management capabilities.
• Able to introduce structure and accountability while maintaining an agile and collaborative leadership approach.
• Strong command of English; Mandarin-speaking ability would be advantageous.
• Comfortable managing teams and stakeholders across Malaysia and Singapore.
• Willing to travel when required to support sales operations and regional expansion.

Next Steps

If this opportunity aligns with your experience and career goals, click Apply Now and submit your CV. Early applicants will have an advantage and will be considered first. All applications will be handled with strict confidentiality.