- Kuala Lumpur Federal Territory Malaysia
Full Time Social Media Specialist Jobs, in Hydron Holdings Kuala Lumpur - Ricebowl
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Job Description
Responsibilities
Job Scope
************* is Southeast Asia’s leading marketplace for digital goods, in-game currencies, and gaming services. We’re growing fast, and our social media presence needs to keep pace. We’re looking for a Social Media Specialist who is AI-native by habit, not by aspiration. You’ll own the end-to-end content lifecycle — independently originating content and campaign ideas grounded in our brand guidelines and performance data, translating them into a content plan, and producing short-form video and copy using AI generation tools. This is not a role where you wait for briefs to land in your inbox. You think in platforms, move fast, and hold yourself to a high creative standard even when the tools do the heavy lifting.
Responsibilities
- Content Strategy & Planning:
- Independently originate campaign and content ideas grounded in brand guidelines and performance data — not just execute briefs from the Social Lead — and develop the content plan: formats, platform mix, creative angles, and posting cadence.
- Own the content calendar from planning through execution — what goes out, when, and why.
- Proactively pitch content and campaign ideas grounded in performance data and brand guidelines; if a format is gaining traction, you bring the proposal, not wait to be asked.
- AI Video & Visual Production:
- Produce short-form video content using AI generation tools (e.g. Kling, Runway, Pika, Higgsfield, or equivalent).
- Write and iterate prompts to achieve brand-consistent, publish-ready outputs with minimal rework.
- Deliver platform-formatted outputs: 9:16 for TikTok/Reels, 1:1 and 4:5 for feed, 16:9 where applicable.
- Quality-control every output before submission — AI-generated does not mean auto-approved.
- AI Copy & Scripting:
- Use AI writing tools (e.g. Claude, ChatGPT, or equivalent) to develop scripts, hooks, captions, and copy variations per platform and campaign.
- Produce multiple creative variants per brief for organic posting and paid social A/B testing.
- Ensure copy tone is native to each platform — TikTok voice is not the same as Facebook or X.
- Performance Analysis & Recommendations:
- Monitor channel performance weekly: reach, engagement rate, follower growth, video completion rate, saves/shares.
- Identify patterns in what is and isn’t working — by format, topic, platform, and posting time.
- Bring a weekly or bi-weekly performance read to the Social Lead with clear recommendations and a defensible point of view on what to stop, keep, or scale.
- Flag underperforming content early; don’t wait for a monthly review to surface a week-one problem.
- Cross-Team Coordination:
- Coordinate with the Paid Ads team to produce ad-ready creative variants from organic assets.
- Align with Creative and BD/Affiliate teams on campaign-specific content needs and timelines.
Requirements
- 2–3 years of hands-on experience in social media content creation, social media management, or digital marketing — including at least 1 year producing short-form video for a brand, agency, or commercial channel.
- At least 12 months of production experience with AI image or video generation tools (e.g. Kling, Runway, Pika, Midjourney, Higgsfield, or equivalent) — a portfolio of published, brand-facing AI-generated content is required, not test experiments.
- Hands-on experience using AI writing tools (e.g. Claude, ChatGPT) in a real production context: scripting, copywriting, or content ideation.
- Track record of owning a live brand content calendar end-to-end, and of building a content plan from a business objective rather than executing a brief someone else wrote.
- Comfortable reading social media analytics and translating data into content decisions — not just reporting numbers.
- Self-directed: manages own production queue, hits deadlines without being chased, escalates blockers early, and has the judgement to make creative calls independently within brand guardrails.
- Experience creating content for gaming, entertainment, or youth-skewed audiences is a strong advantage.
- Technical Skills:
- Proficient with AI video generation tools; experience with Higgsfield is a strong advantage.
- Working knowledge of video assembly and light editing — CapCut, Premiere Pro, or equivalent.
- Prompt engineering discipline: ability to produce consistent, brand-aligned outputs, not one-off lucky generations.
- Familiar with native analytics dashboards: Meta Business Suite, TikTok Analytics, or equivalent.
- Understanding of platform algorithm dynamics — what actually drives reach and retention on each channel.
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