HABIB Group Hiring! Full Time Senior Executive, Marketing in Selangor - Ricebowl

Job Summary

We believe great food, coffee, and hospitality bring people together. As our Senior Executive, Marketing, you will be instrumental in growing our café and F&B brands through impactful campaigns, exciting promotions, and customer-centric marketing initiatives. This is an opportunity for a creative and driven marketer to contribute to meaningful brand experiences, build lasting customer connections, and help shape the next chapter of our growth journey.

Job Responsibilities

• Develop and execute marketing campaigns aligned with business objectives and brand strategy.
• Plan and coordinate promotional activities, seasonal campaigns, product launches, and in-store activations.
• Manage digital marketing channels including social media, website, email marketing, and online advertising.
• Create and oversee marketing content for both online and offline platforms.
• Work closely with operations, culinary, and sales teams to support business initiatives and promotional activities.
• Coordinate with creative agencies, designers, printers, influencers, and media partners.
• Monitor campaign performance and prepare post-campaign analysis and recommendations.
• Conduct market research and competitor analysis to identify industry trends and customer insights.
• Manage marketing budgets and ensure cost-effective utilization of resources.
• Build strategic partnerships with corporate clients, delivery platforms, and brand collaborators.
• Ensure brand consistency across all marketing materials and customer touchpoints.
• Support event planning, roadshows, food festivals, and community engagement activities.
• Monitor customer feedback and online reviews, working with relevant teams to enhance customer experience.
• Prepare regular marketing reports, performance dashboards, and presentations for management.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 3–5 years of marketing experience, preferably within the F&B, hospitality, retail, or consumer goods industry.
• Strong understanding of digital marketing, social media platforms, and consumer marketing.
• Experience in campaign management, promotions, and brand activation.
• Familiarity with Meta Ads, Google Ads, Google Analytics, Canva, Adobe Creative Suite, or similar marketing tools is an advantage.
• Willing to travel for store visits, marketing events, and promotional activities when required.