Grow Brands That Malaysians Love!
Are you passionate about building brands, creating impactful marketing campaigns, and driving business growth? We're looking for a creative, data-driven, and hands-on Senior Marketing Executive to join our fast-growing FMCG team.
In this role, you'll work closely with Sales, Product Development, and external partners to execute exciting marketing initiatives across retail, e-commerce, and digital channels while helping bring innovative food products to market.
If you thrive in a fast-paced environment and enjoy turning ideas into successful campaigns, we'd love to hear from you!
What You'll Be Doing
- Plan, execute, and optimize integrated marketing campaigns that support business and brand objectives.
- Manage digital marketing channels, ensuring campaigns deliver strong engagement, traffic, and return on investment.
- Own and manage the brand's social media presence by engaging with customers, responding to enquiries, and handling customer feedback professionally.
- Collaborate with designers and content creators to develop compelling marketing content across digital and offline platforms.
- Conduct market research, competitor analysis, and consumer trend monitoring to identify opportunities for business growth.
- Work with external creative agencies on packaging designs, promotional materials (POSM), and marketing collateral.
- Partner closely with the Sales and Key Account teams to execute trade marketing initiatives, promotional campaigns, and product launches.
- Monitor campaign performance, analyze marketing data, and provide actionable insights to improve future campaigns.
- Coordinate cross-functional teams to ensure smooth execution of new product development and launches.
- Plan, manage, and monitor marketing budgets effectively to maximize campaign performance.
- Support other marketing initiatives and contribute actively to achieving team and company goals.