Reports to: [Digital Director / Social Media Manager]
Level: Junior to Mid-Senior
About the Role
We're looking for a Digital Marketing Executive to manage day-to-day social media execution while growing into a broader digital marketing skill set including paid search, influencer marketing, and web. This is a hands-on role suited to someone who wants to build a well-rounded digital marketing career, not just specialize in one channel.
Key Responsibilities
Social Media & Paid Social
- Plan, create, and schedule content across Meta, TikTok, and other platforms
- Boost posts and manage basic paid social campaigns (audience selection, budget allocation, monitoring)
- Track engagement and report on post/campaign performance
Google Ads (training provided)
- Support setup and monitoring of Search, Display, and Performance Max campaigns
- Assist with keyword research and ad copy testing
- Learn to read and act on campaign performance data
Influencer Marketing
- Research and shortlist relevant influencers/KOLs by niche, engagement rate, and audience fit
- Support outreach, briefing, and campaign coordination
- Track deliverables and basic ROI on influencer campaigns
Web
- Assist with basic website updates (content edits, landing page tweaks)
- Support tracking setup (UTMs, basic SEO familiarity)
- Flag website issues affecting campaign performance
General
- Stay updated on platform changes and digital trends
- Collaborate with creative/content team on campaign assets
- Compile performance reports across channels
Requirements
- 1–3 years of experience in social media, digital marketing, or a related field
- Familiarity with Meta Business Suite / TikTok Ads Manager (Google Ads knowledge a plus, not required)
- Strong written communication skills
- Detail-oriented, comfortable with spreadsheets and reporting
- Eager to learn: this role is designed to grow from social-first into full-funnel digital marketing