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SGX Group Hiring! Full Time VP – Marketing Operations and Intelligence in - Ricebowl

VP – Marketing Operations and Intelligence

SGX Group

Undisclosed

Singapore

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Working Location

  • Singapore

Job Description

Responsibilities

Job Summary

We are looking for a commercially sharp, data-driven and execution-focused VP, Marketing Operations and Intelligence to lead the operating engine behind SGX Group’s digital marketing and marketing intelligence capabilities.



Reporting to Head of Marketing and Digital Engagement, this role is responsible for developing MarTech, ABM, channel governance, performance measurement and customer intelligence. Leading a lean team, this role works closely with colleagues across the broader Marketing & Communications and CRM/Sales teams to strengthen audience targeting, campaign effectiveness and client engagement outcomes


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This is a hands-on leadership role focused on building a scalable marketing operating system that supports prospect conversion, opportunity progression and deeper client engagement across digital, media, content and event


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Responsibilit

  • iesLead and optimise the MarTech stack, including ABM, email marketing, marketing automation, CRM integration and related platfor
  • ms.Drive digital engagement programmes that support prospect conversion, opportunity progression and deeper client engagement, including cross-sell and up-sell initiativ
  • es.Partner with CRM and Sales teams to connect marketing activity with customer intelligence, opportunity analytics, pipeline visibility and business outcom
  • es.Be accountable for digital channel governance and attestation, optimising user journeys across web, email, ABM, campaigns, events and other client engagement touchpoin
  • ts.Lead marketing intelligence, including customer and market research, competitor intelligence, social listening, audience analytics and stakeholder insigh
  • ts.Build campaign and channel dashboards, and translate data, research and digital signals into actionable insights and recommendatio
  • ns.Manage research agencies, MarTech vendors and analytics partners to ensure quality delivery, strong governance and measurable val
  • ue.Lead a lean team and drive marketing transformation initiatives across MarTech, automation and process optimisati


on.
Requirem

  • entsMinimum 12 years of experience in digital marketing, marketing operations, MarTech, marketing analytics, customer intelligence or related fie
  • lds.Degree in Marketing, Business Administration, Business Analytics, Behavioural Science, Data Science or a related discipl
  • ine.Proven experience managing MarTech platforms (e.g. Salesforce, Dotdigital, Hubspot), covering ABM, email marketing, marketing automation, CRM integration and campaign technolog
  • ies.Strong B2B digital marketing experience, ideally within financial services or other sophisticated client environme
  • nts.Strong understanding of customer segmentation, digital journeys, campaign performance measurement and data-driven optimisat
  • ion.Experience linking marketing activity with CRM data, opportunity analytics and business outco
  • mes.Experience in data visualisation (e.g. Power BI, Looker Studio) and translating analytics and market intelligence into actionable insig
  • hts.Experience managing agencies, vendors or cross-functional stakeholders, with prior people management experie
  • nce.Strong analytical, stakeholder management and communication skills, with high ownership and a practical, hands-on appro


ach.

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